Senior CMS Developer (Adobe Experience Platform), Brazil

About the Project

A project for a global pharmaceutical company, focused on evolving a continuing medical education content library into an engagement platform for healthcare professionals beyond the reach of traditional field teams - personalized, orchestrated in real time, and providing professional recognition.

The Martech team is building the engine behind this personalization using Adobe Experience Cloud: unified identity, real-time profiles, email and WhatsApp journeys, experimentation, and analytics, with CRM integration (Veeva preferred) and compliance with Brazil's LGPD data protection law.

Engagement duration: 2 years, with an expected start date in November 2026.

Position Mission

Build and maintain, hands-on, what the architecture defines: schemas, data ingestion, audiences, journeys, experiments, and reports within Adobe, from data layer specification through results analysis.

This is the person responsible for making the platform work end-to-end and serving as the go-to technical resource for the client's team whenever something needs to be validated or explained.

How success in this role is measured:

• Audiences and journeys delivered and validated end-to-end (event → profile → segment → trigger → report) before each release.

• Data layer specified and implemented without requiring front-end rework.

• Experiments designed using sound statistical methodologies, with results analyzed through CJA/Target.

• Sufficient technical documentation to ensure the support team can operate independently, without relying on this individual.

Responsibilities

• Define the data layer and data collection strategy (events, properties, identities, and consent) in collaboration with Design and Front-end teams; implement through Adobe Tags and Web SDK.

• Configure Adobe Experience Platform (AEP): XDM schemas, datasets, identities, batch and streaming ingestion, and data governance policies.

• Build audiences in Real-Time CDP (specialty × engagement level × behavior) and activate them across destinations.

• Build and maintain journeys in Adobe Journey Optimizer (AJO) for email and WhatsApp, including triggers, conditions, frequency, consent-based suppression, and templates.

• Design and structure experiments in Adobe Target: A/B testing, multivariate testing, and experience targeting, including form-based personalization and decision scopes.

• Create and maintain reports and workspaces in Customer Journey Analytics (CJA), including marketing channel configurations and calculated metrics.

• Develop and maintain CRM (Veeva preferred) and API integrations, including data mapping, scheduling, error handling, and reconciliation.

• Perform end-to-end validations and data QA for every release; provide ongoing platform support and investigate incidents.

• Analyze journey and experiment results and propose improvements in collaboration with Product and Design teams.

• Produce technical documentation (configurations, event dictionaries, and runbooks) and support the squad's mid-level developer.

Requirements

Must-have qualifications

• 5+ years of experience in Martech development or implementation, including at least 2 years working with Adobe Experience Cloud.

• Hands-on experience with:

  • Adobe Experience Platform (AEP): schemas, identity, and data ingestion.

  • Real-Time CDP: audience creation.

  • Adobe Journey Optimizer (AJO): email and WhatsApp journeys.

  • Adobe Target: form-based personalization and decision scopes.

  • Customer Journey Analytics (CJA): reporting and marketing channels.

  • Adobe Data Collection: Tags and Web SDK.

• Experience integrating CRM platforms and REST APIs; Veeva experience is a strong preference.

• Experience defining data layers and data collection strategies, as well as validating implementations using debugging tools (Adobe Experience Platform Debugger and Assurance).

• Ability to design and analyze experiments, including A/B testing, multivariate testing, and experience targeting.

• Sufficient front-end knowledge to implement tracking and troubleshoot issues: JavaScript, HTML, and CSS.

• Clear technical documentation skills.

• Native Portuguese and intermediate-to-advanced English proficiency (for Adobe documentation and technical support).

Nice-to-have qualifications

• Adobe certifications (AEP Developer, AJO, Target, CJA).

• Experience in the pharmaceutical or healthcare industry, particularly with consent management and LGPD compliance for channel activation.

• Experience with WhatsApp Business API as a channel within AJO.

• SQL and AEP Query Service knowledge for data validation and analysis.

• Knowledge of Adobe Experience Manager (AEM) or another headless CMS for personalized content integration.