Founder's Associate (GTM/Sales)
About the Role
This is a frontline GTM role at a seed-stage B2B AI SaaS startup, working directly alongside the CEO to bring the product to the right customers. You'll own outbound sales from top-of-funnel to trial, and your work will directly shape how the company scales - with AI-enabled processes at the core.
What You'll Do
Craft and run outbound campaigns via email, LinkedIn, and phone to generate leads and book discovery calls.
Lead and participate in discovery calls, qualify high-potential prospects, and guide them into the trial experience.
Build and maintain lead lists, manage the CRM pipeline, and track every stage with accurate reporting.
Test and iterate on new growth channels to identify the highest-impact acquisition strategies.
Continuously improve conversion rates by analysing pipeline data and refining messaging.
Leverage AI tools to enhance outreach, automate workflows, and help build AI-native internal processes.
What We're Looking For
2+ years of hands-on experience in sales, business development, or GTM roles executing outbound campaigns and managing pipelines.
Native-level fluency in German - this is a firm requirement.
Proven track record running outbound outreach via email, LinkedIn, and calls to book and lead discovery calls.
Experience developing and executing GTM strategy in a startup or early-stage environment.
Hands-on experience with CRM platforms and outbound sales workflows including pipeline tracking and reporting.
Demonstrated ability to generate measurable, quantifiable results in past roles or side projects.
Comfortable using AI and LLM-powered tools in day-to-day work; eager to push what's possible.
Ownership mindset - thrives in a small, high-accountability team with a strong bias for action.
Background in enterprise or B2B SaaS sales environments is a plus.
Location
On-site in Munich, Bavaria, Germany. Candidates must be based in Munich or willing to relocate. No visa sponsorship is available.