Founding Marketer (Growth, GTM)
About the Role
This is a founding marketing hire at an early-stage healthtech startup building a membership-based personal health platform in Germany. You will shape the entire marketing function from scratch, own GTM strategy, and partner directly with leadership to drive revenue and user growth at a critical stage of the company's journey.
What You'll Do
Define and execute GTM strategy across paid, social, partnerships, and influencer channels to drive revenue and growth.
Lead brand positioning and storytelling to build a compelling narrative in the preventive health space.
Manage paid advertising across Google Ads, Meta, and LinkedIn, as well as influencer and partner programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set marketing budgets, forecast outcomes, and measure ROI across all channels.
Build, develop, and mentor the marketing function as the company scales.
Design and deploy high-impact campaigns alongside performance dashboards.
What We're Looking For
2 to 5 years of experience in B2C growth marketing, sales, or a closely adjacent field.
Hands-on experience building a GTM or growth function from zero in an early-stage environment.
Strong brand storytelling and positioning skills with a track record of crafting compelling narratives.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Experience with marketing analytics, attribution modeling, and CRM or dashboard integrations (e.g., GA4).
Demonstrated ability to manage marketing budgets, forecast outcomes, and measure channel ROI.
Experience with influencer, partnership, or affiliate marketing including campaign management and negotiation.
Strong analytical skills for testing, iterating, and scaling marketing strategies.
Full-time availability required; freelance or part-time arrangements are not a fit for this role.
Compensation & Benefits
Salary range: 35,000 to 70,000 EUR annually. Visa sponsorship is available.
Location
On-site in Berlin, Germany.