Growth Lead
About the Role
This is a hands-on growth role owning consumer acquisition and retention for the US launch of an early-stage ambient AI startup. You'll report to the GM and Head of Product for the US, working directly with product, engineering, and a global R&D team to shape what gets built based on user feedback and conversion data. This role is central to the company's US market success from day one.
What You'll Do
Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
Run experiments to identify compounding loops and reallocate effort based on what is actually converting, not what is comfortable.
Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
Coordinate with a global branding and marketing team while owning campaign execution in the US market.
What We're Looking For
3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.
Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the ability to sequence channels and determine parallel versus sequential execution.
Hands-on experience analyzing funnel metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.
Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.
Direct experience launching products on Product Hunt and Hacker News, including campaign planning and execution.
Fluency in community-led and product-led growth (PLG) models, including seeding in communities like Reddit and Discord.
Background in consumer AI or hardware-adjacent startups is a strong plus.
Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo) is a plus.
Understanding of US consumer trust dynamics around products with non-US origins, and strategies to address them through transparency and a US-facing voice.
Bilingual fluency in English and Mandarin is a plus.
Compensation & Benefits
Base salary range: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role.
Location
Hybrid, 3 days per week in office. Based in the San Francisco Bay Area, California, USA.