Growth Marketing Lead
About the Role
This is a senior, client-facing growth marketing role at a creative intelligence company operating at the intersection of paid social and AI-driven ad performance. You'll own high-impact client accounts, lead strategic direction, and work cross-functionally with creatives and media buyers to scale campaigns efficiently - making you a central figure in delivering measurable results for major brands.
What You'll Do
Oversee annual media budgets of $5M-$50M across Meta, TikTok, and Google, driving efficient spend and scalable account growth.
Lead client relationships through regular strategy sessions, meetings, and quarterly business reviews.
Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
Translate creative performance data into actionable insights for clients, creative teams, and media buyers.
Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement systems.
Partner with forward-deployed creatives and media buyers to turn data-driven insights into high-performing, scaled campaigns.
What We're Looking For
4-8 years of paid media experience; agency and/or consumer app background strongly preferred.
Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.
Proven track record managing paid media accounts with seven-figure annual budgets ($1M+).
Experience running campaigns across Meta, TikTok, and Google simultaneously.
Strong analytical skills with the ability to turn performance data into clear strategic recommendations.
Excellent presentation and communication skills; comfortable leading client-facing meetings and crafting compelling decks.
Experience developing growth strategies that integrate creative performance with media buying decisions.
Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a plus.
Compensation & Benefits
Salary range: $130,000-$175,000 USD annually. Visa sponsorship is not available for this role.
Location
On-site in New York City, NY. This role requires working in-office.