Ecommerce Marketing Manager

The Ecommerce Marketing Manager owns the planning, execution and performance of eCommerce promotional and product-launch campaign calendar across the USA and EU, for DENALI Electronics, Vision X Offroad and other BWI global brands.

Approximately one third of eCommerce revenue is directly attributable to seasonal and new-product-release campaigns. This role exists to make that revenue repeatable and to increase it - by maintaining a disciplined campaign calendar, constructing commercially sound offers, coordinating the cross-functional work required to land them, and measuring results so each cycle performs better than the last.

The role is hands-on. The Ecommerce Marketing Manager plans the campaign, builds or directs the assets and on-site merchandising, coordinates purchasing and sales readiness, executes across email, SMS, social and paid channels, and reports on outcomes.

Key Responsibilities

Your role will be responsible for driving eCommerce revenue growth through the following activities:

Campaign Planning & Calendar Ownership

• Own and maintain the rolling 12-month global eCommerce campaign calendar across USA and EU markets, covering seasonal sales events, new product launches, clearance activity and always-on promotional cadence.
• Define campaign objectives, target audiences, offer structure and success metrics for each campaign in advance of execution.
• Build campaign briefs that give Brand, Creative, Purchasing and Sales a clear view of what is required, by when, and why.
• Coordinate campaign timing across brands and regions to avoid channel conflict and margin erosion.

Offer Construction & Online Merchandising

• Select SKUs, bundles and price points for each campaign in collaboration with Purchasing and Brand, balancing revenue, margin and inventory position.
• Coordinate with Purchasing to confirm inventory depth and lead times ahead of campaign commitments.
• Coordinate with Shopify specialist to implement campaign merchandising on Shopify Plus storefronts - collections, landing pages, banners, bundles, upsells and promotional logic.
• Ensure campaign offers are correctly reflected across marketplace channels where applicable.

Campaign Execution - Email, Social & Paid

• Plan and execute campaign email and SMS programs in Klaviyo, including segmentation, flow adjustments, send scheduling and testing, utilizing AI or agencies to build individual emails and SMS flows as needed.
• Brief and direct paid media execution (Meta, Google) to align spend, creative and audience targeting to campaign objectives.
• Coordinate organic social and content support with Brand and Creative teams so campaign messaging is consistent across owned channels.
• Manage agency partners delivering email and paid media execution, holding them to campaign timelines and performance targets.

Cross-Functional Coordination

• Coordinate sales team readiness for campaigns that affect B2B and dealer channels, in partnership with Sales leadership.
• Brief Customer Service ahead of each campaign on offers, terms and expected volume.
• Work with Brand and Creative teams to secure the assets each campaign requires, on the timeline the campaign requires them.

Performance Measurement & Optimization

• Track campaign KPIs including revenue, conversion rate, average order value, margin contribution and return on ad spend.
• Deliver post-campaign analysis with clear findings and specific recommendations for the next cycle.
• Run structured testing on offers, creative, subject lines and landing pages to improve campaign performance over time.
• Provide regular campaign performance reporting to the Head of Global eCommerce.
• Perform other duties as assigned.

Qualifications

Knowledge, Experience & Skill Requirements

• Shit from 9:00 am EST to 6:00 pm EST

• 4-6 years of hands-on experience planning and executing eCommerce promotional campaigns for a consumer brand or retailer, preferably in the automotive or motorcycle aftermarket accessory space.
• Demonstrated ownership of a promotional calendar and measurable revenue outcomes from campaign activity.
• Strong working knowledge of Shopify (Shopify Plus preferred), including use of Collection, Product, Blog and Pages as campaign landing pages, discount logic, on-site merchandising.
• Hands-on experience with email and SMS marketing platforms (Klaviyo strongly preferred), including segmentation, flows and A/B testing.
• Working knowledge of paid media (Meta and Google Ads) sufficient to brief, direct and evaluate agency or in-house execution.
• Commercial literacy - able to construct offers that consider margin, inventory position and customer lifetime value, not just top-line revenue.
• Strong analytical skills; comfortable working in GA4, Shopify Analytics and spreadsheet models to evaluate performance.
• Excellent project coordination skills, with the ability to run multiple concurrent campaigns across brands and regions to fixed deadlines.
• Experience in automotive, powersports, motorcycle, outdoor or other enthusiast consumer categories is a strong advantage.
• Experience supporting multi-region or multi-currency eCommerce operations is a plus.

Perks and benefits

Become part of the Employee Share Units program

Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment

Endless opportunities for career advancement

In-house psychiatrist available to support employees' well-being

International career growth and connections

Mental Wellness Employee Assistance program through Lifeworks

Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues

Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled

Superb and exciting Mid-Year Parties - with items to give away and cash prizes!

Unlimited cash incentives for hired referrals

We set you up for success with a company-provided PC/Laptop