Lead Generation Specialist | WFO | eNtec

Overview

A. Purpose of the Lead Generation Specialist

1. Generate high-quality leads for the sales team

2. Support the overall sales goals of the company

B. Key Metric

1. Schedule 4 First Time Appointments (FTAs) per day for each sales rep on the road

II. Responsibilities

A. Research and Data Management

1. Conduct market research to identify potential leads

2. Maintain and update databases of contacts and leads in Hubspot

3. Segment leads based on industry, location, and potential value

B. Lead Generation Strategies

1. Utilize LinkedIn for targeted outreach and connection requests

2. Implement phone outreach campaigns from contact lists

3. Develop and execute social media strategies for engagement and lead generation

4. Monitor and optimize website interactions to capture leads

5. Create and distribute email blasts to targeted prospects

6. Execute direct email campaigns tailored to specific segments

7. Manage online advertising (Google Ads) to attract potential leads

C. Appointment Setting

1. Qualify leads through initial conversations and virtual meetings

2. Schedule First Time Appointments for the sales team

3. Maintain communication with leads to nurture relationships

D. Performance Tracking and Reporting

1. Track key performance indicators (KPIs) related to lead generation

2. Daily reporting on the number of FTAs achieved, with weekly report sent to President

3. Analyze the effectiveness of different lead generation strategies

4. Adjust strategies based on performance analytics and feedback

III. Expectations

A. Quality of Leads

1. Focus on generating leads that are relevant and aligned with company goals

2. Ensure at least 80% of leads qualify for FTA potential

B. Communication

1. Maintain open lines of communication with the sales team

2. Provide regular updates on lead status and FTA schedules

C. Collaboration

1. Work closely with marketing to align messaging and strategies

2. Share insights from lead generation efforts with product and service teams to improve offerings

D. Time Management

1. Efficiently manage time to ensure consistent outreach and follow-ups

2. Allocate resources effectively to maximize output

E. Continuous Improvement

1. Stay updated on industry trends and best practices in lead generation

2. Participate in training opportunities to enhance skills

IV. Goals

A. Short-Term Goals

1. Set monthly targets for lead generation activities and FTAs

2. Review and iterate on outreach strategies based on response rates

B. Long-Term Goals

1. Establish a consistent and reliable lead generation funnel

2. Foster a collaborative culture that drives continuous improvement

V. Review and Feedback

A. Regular Meetings

1. Schedule weekly team meetings to discuss progress and challenges

2. Bi-monthly check-ins with sales leadership to align on goals

B. Performance Reviews

1. Conduct semi-annual performance reviews for the lead generation team

2. Encourage feedback from the sales team on the quality and effectiveness of leads generated

This outline establishes the foundational responsibilities and expectations for the Lead Generation Department, ensuring all members understand their roles in achieving the department's key metric of securing FTAs for the sales team.

Qualifications

• Knowledge and/or experience in using Hubspot CRM
• Must communicate CLEARLY in English - written, verbal, digital
• Must put in the hours to achieve the KPI’s every day - no falling short
• Hold a passport - travel to USA or Canada at least 2 times per year

Perks and benefits

Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment

Superb and exciting Mid-Year Parties - with items to give away and cash prizes!

Endless opportunities for career advancement

Exclusive ATM inside the office for employee's convenience

We set you up for success with a company-provided PC/Laptop and fiber internet connection

Look forward to weekly office perks for work from office staff - Free Coffee, Meals and Beer Fridays!

Top notch workplace with first class VIP lounge and game rooms

Child friendly spaces to cater to the needs of employees with children, enhancing work-life balance

Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues

International career growth and connections

Unlimited cash incentives for hired referrals

Mental Wellness Employee Assistance program through Lifeworks

In-house psychiatrist available to support employees' well-being

Become part of the Employee Share Units program

Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

Why Cloudstaff is the #1 Workplace?

Award-winning Culture : We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition

Invest in You : We support your development through comprehensive training programs, mentoring and opportunities for career advancement

Thrive as an Individual : We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.