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Salary
≈ $50k – $98k per year (Estimated)
Location
Hybrid (Sydney, Australia)
Seniority
Staff · 3+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Oct 21, 2026. Coates Group scores B on the Alion truth index.

Overview
Company
Impact
Profile match
We deliver end-to-end digital merchandising solutions that drive engaging customer journeys and business ROI for companies worldwide. Connect with us today.

The Business Development Manager is responsible for driving revenue growth and expanding Coates’ presence across existing and new markets. This role will deliver business across the full digital and hardware portfolio by identifying opportunities, developing strategic relationships, and executing the sales process to secure new business. Working closely with the Senior Director, Strategic Partnerships, the role ensures alignment with the organization’s overall business development strategy to achieve growth and revenue targets.

Key responsibilities for the role

    1.Opportunity identification and pipeline growth

    • Build and manage a strong pipeline of qualified opportunities to support revenue growth targets

    • Research and identify potential clients and market segments that align with strategic priorities

    • Generate leads through prospecting activities, including networking, outreach, and events

    • Maintain accurate pipeline data in the CRM to track progress and forecast opportunities

    • 2. Client Engagement & Relationship Building

      • Develop trust-based relationships with prospective clients to position the organisationas a preferred solutions provider

      • Conduct discovery meetings to understand client needs, challenges, and buying drivers.

      • Present tailored solutions that demonstrate value and differentiation.

      • Nurture long-term relationships with prospects to increase likelihood of conversion.

      • 3.Sales conversion and handover

        • Advance qualified opportunities through the sales cycle to successful conversion and ensure smooth handover to account management

        • Collaborate with solution architects, product, and marketing teams to craft compelling proposals and RFPs

        • Lead contract negotiation and close deals in line with commercial guidelines.

        • Ensure seamless transition of new clients to the Account Management team, including clear documentation of requirements

        • 4. Cross-Functional Collaboration

          • Work closely with marketing, product, finance, and legal to launch new initiatives or offerings.

          • Collaborate with legal, finance, and product teams to structure and negotiate deals.Lead the preparation of proposals, presentations, and negotiations to secure new business deals.

          • Provide market feedback to product and GTM teams to inform roadmap and messaging.

          • Lead internal working groups or task forces when new initiatives require alignment across teams.

          • 5. Market & Competitive Intelligence

            • Continuously research market trends, emerging opportunities, and competitor strategies.

            • Prepare actionable insights and recommendations for the leadership team.

            • Support executive decision-making with high-quality analysis and partner reports.

            • 6. Performance Monitoring, Analysis & Reporting

              • Independently monitor, analyze, and report on personal business development performance, including pipeline progress, revenue achievement, and market opportunities, to drive informed decision-making and continuous improvement.

Qualifications and experience

    • 3-5 years’ experience in a business development, sales, or commercial role.

    • Proven track record in building and converting pipelines in a B2B environment.

    • Experience managing the full sales cycle: lead generation, qualification, proposal, negotiation, and close.

    • Demonstrated ability to meet or exceed sales targets or growth KPIs.

    • Experience using CRM platforms and sales automation tools.

    • Proven experience in Estimating is a nice-to-have.

    • Strong understanding of hardware and software product ecosystems.

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