Business Information Lead Generation Specialist

At Coface we make trade happen everyday

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring - all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

MISSION :

In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

• Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
• Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
• Development of relevant content to support use cases in order to drive targeted marketing campaigns;
• Support the delivery of all the required assets, collateral and campaigns.
• Oversee the creation and implementation of new initiatives based on business needs;
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
• Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
• Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
• Interpret marketing and customer data to identify new opportunities to best target business customers;
• Analyze and optimize campaign results and perform quarterly post mortems.

• At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
• Bachelor's degree in Marketing or Communications or a related field.
• Self-improvements / development with Digital marketing experience certificates
• Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
• Experience on both business and agency side advantageous.
• Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
• Experience of managing paid media, social and events;
• Good analytical skills;
• Highly organized & project management skills;
• Excellent communication skills;
• Strong collaboration & stakeholder management skills;

• Hybrid working model after the first month
• Great place to work: central and modern office
• Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care