Marketing Data Analyst

Expect opportunities that may include:

• Marketing and customer data to identify trends, opportunities, and performance insights
• Developing dashboards, reports, and visualisations to support decision-making
• Monitoring campaign performance across digital and traditional marketing channels
• Measuring and reporting on KPIs including ROI, ROAS, CAC, LTV, conversion rates, and customer engagement metrics
• Identifying opportunities to improve marketing effectiveness and optimise budget allocation
• Conducting customer segmentation, audience analysis, and behavioural reporting
• Collaborating with marketing, CRM, sales, and business teams to support strategic initiatives
• Implementing tracking, attribution, and data quality framework.
• Presenting actionable insights and recommendations to stakeholders
• Staying up to date with analytics tools, measurement methodologies, and industry best practices

Education

• Diploma or Degree in Data Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, or a related field

Experience

• Minimum 3-5+ years of experience in Marketing Analytics, Data Analysis, Business Intelligence, or a related field
• Proven experience analysing campaign performance and delivering actionable business insights
• Experience working with large datasets and marketing performance reporting
• Exposure to CRM platforms, customer analytics, and marketing attribution models will be advantageous

Skills

• Strong analytical and problem-solving skills with a data-driven mindset
• Proficiency in tools such as Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, Excel, and SQL
• Experience working with marketing, campaign, and customer data
• Knowledge of attribution modelling, customer segmentation, forecasting, and performance measurement.
• Ability to create dashboards, reports, and data visualisations for stakeholders
• Strong understanding of digital marketing channels and performance metrics
• Excellent communication skills with the ability to translate complex data into clear business recommendations
• Strong attention to detail and ability to manage multiple projects and reporting requirements
• Relevant certifications in Analytics, Data Visualisation, Google Analytics, Power BI, Tableau, or related disciplines will be advantageous

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