Global Senior Media Manager
First seen by Alion on Nov 11, 2026.
ABOUT THE ROLE
As Global Senior Media Manager for Consumer Beauty, you will play a key role in turning Coty’s global media strategy into clear, actionable and high-performing plans across markets.
Consumer Beauty | Global / Multi-Market
- Amsterdam, NH, NL, 1082 VA
- Function: Digital
Operating within the strategic framework defined by the Global Media Lead, you will connect global brand ambition, consumer understanding and local market execution, partnering closely with Global Brand teams, local Media teams and Coty’s global media agency.
Combining media expertise, analytical rigor and strong market partnership, you will use campaign performance, competitive intelligence, SOM/SOS and Marketing Mix Modeling (MMM) to optimize investment decisions, strengthen future planning and accelerate media effectiveness across Consumer Beauty.
OPTIMIZE, ENABLE, INNOVATE!
In this role, you will directly contribute to media effectiveness, investment optimization and execution excellence across Consumer Beauty:
- Translate the global Consumer Beauty media strategy into market-ready guidelines, briefs and activation plans, connecting business priorities with consumer and media insights.
- Turn consumer, brand and business insights into clear creative and channel briefs that strengthen content and activation decisions.
- Lead campaign performance analysis, SOM/SOS tracking and competitive deep dives, translating results into actionable recommendations.
- Leverage Marketing Mix Modeling (MMM) and performance learnings to develop investment scenarios and support stronger media allocation decisions.
- Consolidate and track media plans and investments across markets, ensuring visibility, consistency and alignment with the agreed investment framework.
- Lead the day-to-day relationship with the global media agency, managing briefs, timelines, quality of delivery and performance against agreed KPIs.
- Embed Coty’s media governance and KPI framework across markets, escalating investment exceptions and supporting test-and-learn initiatives against defined success metrics.
- Act as a key partner to local Media teams, providing guidance, challenging plans and ensuring global frameworks translate effectively into local execution.
- Drive media capability building, including training, best-practice sharing and adoption of global tools, platforms and ways of working.
YOU ARE A COTY FIT
You are analytical, commercially minded and passionate about media, with the ability to connect strategy, investment and performance.
You enjoy translating complex data into simple recommendations and working closely with both global and local stakeholders. You are comfortable challenging assumptions while remaining pragmatic about what will work across different markets.
- 6+ years of experience in Media Strategy, Media Planning or Media Investment, gained in-house or within a media agency.
- Experience within Beauty, FMCG or another consumer-centric industry strongly preferred.
- Proven ability to translate global media strategies into market-ready plans and briefs.
- Strong hands-on experience in campaign analysis, SOM/SOS, competitive intelligence and performance measurement.
- Understanding of Marketing Mix Modeling (MMM) and ability to translate model learnings into investment recommendations.
- Strong digital fluency across the full media ecosystem, including Retail Media.
- Experience managing media agencies, including briefing, quality control, performance reviews and ways of working.
- Strong analytical capabilities with the ability to turn data into decision-ready recommendations.
- Excellent stakeholder management skills and confidence working with local markets, global teams and senior stakeholders.
- Experience working within an international matrix organization.
WHAT WE OFFER
- A high-impact global media role with strong exposure across Coty’s Consumer Beauty portfolio.
- The opportunity to influence media investment and effectiveness across multiple markets.
- Close partnership with Global Brand teams, local markets, agencies and specialist media partners.
- Exposure to advanced media measurement, MMM, Retail Media and performance analytics.
- An international and collaborative environment where media is increasingly connected to business performance and consumer growth.
Coty’s global omni‑working policy provides the option to work up to 50% of your month remotely empowering you to perform at your best while balancing what matters most.
READY TO UNLEASH EVERY VISION OF BEAUTY?
If you are passionate about media strategy, performance and transforming global direction into impactful local execution, we would love to hear from you.