SFMC Data Cloud Developer
First seen by Alion on Nov 3, 2026.
Role : Salesforce Data Cloud Developer
About this job :
- The role is responsible for designing, implementing, and optimizing Salesforce Data Cloud (Data 360) capabilities that support customer data unification, audience creation, and activation across commercial use cases.
- The ideal candidate will serve as a subject matter expert for Salesforce Data Cloud, leading the design of Data Lake Objects (DLOs), Data Model Objects (DMOs), data harmonization, profile matching, and audience frameworks.
- This role will partner closely with Data Engineering, Business Operations, Commercial Technology, and Marketing teams to ensure scalable and efficient audience management and activation processes.
- The role requires deep expertise in Salesforce Data Cloud architecture, hands-on implementation experience, and the ability to identify opportunities that improve operational efficiency and business adoption.
How you'll make an impact :
- Design, develop, and maintain Data Lake Objects (DLOs) and Data Model Objects (DMOs) within Salesforce Data Cloud to onboard and harmonize data from Databricks and other enterprise data platforms.
- Define and implement Data Cloud data models, relationships, and mapping strategies aligned with business requirements.
- Configure and optimize profile matching, unified customer profiles, calculated insights, and data harmonization processes.
- Serve as a technical advisor to operations teams on audience design, segmentation strategies, and Data Cloud best practices.
- Build and manage audience segments to support commercial, marketing, and customer engagement initiatives.
- Design and implement scalable audience activation frameworks leveraging Data Cloud activation capabilities.
- Support data publishing and activation to downstream platforms, including Salesforce Marketing Cloud and other approved third-party solutions.
- Drive operational excellence by identifying opportunities for automation, process optimization, and reusable design patterns.
- Collaborate with cross-functional stakeholders to translate business needs into scalable Salesforce Data Cloud solutions.
- Develop solution documentation, governance standards, and operational procedures to support platform adoption and sustainability.
What makes you a great fit :
- Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, or a related field.
- 5+ years of experience in customer data platforms, CRM technologies, marketing technologies, or data management.
- 3+ years of hands-on Salesforce Data Cloud (Data 360) experience.
- Proven experience designing and implementing DLOs, DMOs, and Data Cloud data models.
- Experience onboarding and integrating large-scale datasets from Databricks or similar cloud data platforms.
- Strong understanding of profile matching, data harmonization, customer profile unification, and calculated insights.
- Experience building audience segments and supporting audience activation use cases.
- Ability to work independently and engage stakeholders across business and technology organizations.
- Strong analytical, problem-solving, and communication skills.
Skills :
- Salesforce Data Cloud (Data 360)
- SFMC Integration
- Third-party integrations with Data 360
- Solution Architecture
- Stakeholder Management
- Business Consulting
Skills
Salesforce, SFMC/ET, Salesforce Integration, CRM, Salesforce Marketing Cloud Intelligence, Solution Architect