Senior Manager, Integrated Campaigns

About DayOne Data Centers

DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.

You'll turn DayOne's go-to-market and business priorities into an annual calendar of integrated campaigns and activations across our markets. Working within the Marketing & Communications team, you'll originate programmes, choose the right activation for each objective and audience, connect events to the wider marketing mix and make sure every campaign delivers measurable results. You'll own campaign strategy and integration end to end, working with our Events lead, who manages event delivery.

Campaign Strategy and Planning

• Translate go-to-market and business priorities into an annual campaign and activation calendar.

• Develop campaign strategy from objective and audience through to idea, channels, content, timeline, budget and measurement.

• Originate DayOne-owned ideas and campaigns that build our profile with customers, partners, investors, government stakeholders and local communities.

Integrated Programmes

• Build integrated programmes around major moments, including our flagship branded event, partner activity, hosted roundtables, industry forums and customer engagement.

• Choose and run the right format for each objective, whether sponsorship, exhibition, speaking slot, partner event, roundtable, customer experience or digital-led programme.

• Plan pre-event, live and post-event activity so each programme works across channels.

Delivery and Measurement

• Own the campaign brief, workback plan, roles, dependencies and outcomes for every programme.

• Work with the Events lead on event delivery while keeping ownership of campaign strategy and integration.

• Manage agencies and use performance results to improve future campaign choices.

Ways of Working

• Connect Events, Brand, Content, Digital, Communications, regional teams and business stakeholders around shared campaign plans.

• Propose initiatives proactively rather than waiting for briefs.

Requirements

• 8-12 years' experience in integrated marketing, field marketing, campaign strategy, global events or experiential marketing in a B2B environment.

• Track record building an annual activation plan around business priorities.

• Campaigns you personally originated and owned from idea to execution.

• Experience across a range of formats and a high volume of activity across several markets, including exhibitions, roundtables, sponsorships, partner events and digital campaigns.

• Strong programme leadership and cross-functional coordination.

• Commercial mindset, with the ability to define audience, objective and measurement for each campaign.

• Fluent written and spoken English.

Nice to Have

• Experience in technology, cloud, AI, infrastructure, telecommunications or other complex B2B sectors.

• Partner or ecosystem marketing experience.

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you're ready to grow with one of the fastest-moving companies in the data center industry, apply now and be part of our global journey.