SEO, GEO & Content Optimization Manager

The Role

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

Responsibilities

SEO Research & Intent Analysis

• Conduct keyword, topic, and intent research using Semrush.

• Identify high-value terms that drive qualified traffic and conversions.

• Map competitive rankings to find gaps and opportunities.

• Recommend content priorities, updates, and areas for refinement.

GEO (Generated Experience Optimization)

• Build and own DDN's GEO strategy and framework.

• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).

• Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.

• Partner with PMM and content teams to create GEO-ready content.

Content Optimization

• Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.

• Rewrite or refine content based on search intent and GEO insights.

• Ensure consistency and discoverability across high-impact pages.

Page-Level Content Improvements

• Recommend targeted updates for high-value pages based on analytics and search intent.

• Partner with the web team to implement changes without owning full-site UX.

• Focus on iterative, insight-driven enhancements.

Web Chat Experience

• Update and refine chat playbooks using Qualified.

• Improve engagement, routing, segmentation, and meeting conversion.

• Align chat experiences with SEO/GEO-driven content priorities.

Systems, Reporting & Continuous Improvement

• Own SEO/GEO reporting using Semrush (required), GA4, and related tools.

• Track rankings, organic traffic, GEO visibility, page performance, and content health.

• Build dashboards and deliver clear, actionable recommendations.

• Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

Qualifications

• 3-5+ years of experience in SEO, content optimization, or digital content strategy.

• Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.

• Strong understanding of search intent, metadata, content structure, and on-page SEO.

• Strong writing and editing skills with a focus on content clarity and performance.

• Familiarity with AI-based search optimization (GEO) or an eagerness to learn.

• Experience refining chat playbooks, with Qualified preferred.

• Analytical, organized, and able to turn insights into prioritized recommendations.

• Collaborative and comfortable working across digital, content, PMM, and demand generation teams.