Digital Marketer

Key Responsibilities

• Develop and implement digital marketing strategies aligned with Del-York Group’s business objectives, brand positioning, and revenue targets across its creative, technology, training, social impact, and other business ventures.
• Plan, manage, and optimise digital campaigns across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant platforms to grow audiences, increase engagement, and strengthen brand visibility.
• Set up, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms to drive qualified leads, conversions, and return on advertising spend.
• Develop content strategies, campaign concepts, content calendars, and platform specific messaging in collaboration with creative, communications, and business development teams.
• Implement SEO strategies, conduct keyword research and optimise website content and performance to improve search rankings, organic traffic, and online visibility.
• Develop and manage lead generation funnels, landing pages, email campaigns, audience segmentation, retargeting and marketing automation to support customer acquisition and business growth.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and other analytics tools to track campaign performance, audience behaviour, conversions and marketing expenditure.
• Conduct A/B testing on campaign creatives, messaging, audiences, and landing pages to improve conversion rates, campaign effectiveness and marketing ROI.
• Develop digital marketing dashboards and periodic reports, analyse performance data and provide actionable recommendations to management and relevant business units.
• Conduct competitor analysis, market research, and audience assessments to identify emerging trends, growth opportunities, new digital channels, and strategies for improving market positioning.
• Collaborate with creative, technology, communications, events, and business development teams to execute digital campaigns supporting product launches, creative projects, training programmes, partnerships and social impact initiatives.
• Evaluate and implement digital marketing technologies, analytics integrations and AI-powered tools to improve campaign tracking, marketing efficiency, audience targeting, and measurable business outcomes.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related discipline.
• 5–7 years of progressive digital marketing experience, preferably within creative agencies, technology businesses, media organisations, training and education, social impact organisations, or other growth-oriented businesses.
• Demonstrable experience developing and executing digital marketing strategies that deliver measurable business outcomes.
• Strong hands-on expertise in Meta Ads Manager, Google Ads, campaign budgeting, audience targeting, retargeting, and performance optimisation.
• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and relevant reporting and analytics tools.
• Practical experience in SEO, conversion rate optimisation, landing page optimisation, email marketing automation, lead-generation funnels, and marketing attribution.
• Experience using content management systems, website analytics, CRM platforms, and marketing automation tools.
• Ability to interpret marketing data, evaluate campaign effectiveness, and translate insights into actionable strategies.
• Strong understanding of digital audience behaviour, platform algorithms, content distribution, and performance marketing principles.
• Experience managing digital campaigns across multiple brands, products, services, or business units.
• Strong project management, communication, copywriting, analytical, and stakeholder management skills.
• A portfolio demonstrating successful campaigns, technical capabilities, and measurable results, including audience growth, leads generated, conversions, revenue contribution, or advertising efficiency.