Marketing Science Director

Job Description:

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We are hiring for a Marketing Science Director to be based out of our Manchester offices.

Purpose of the Role

As Marketing Science Director you'll specialise in incrementality measurement through either Marketing Mix Modelling or incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will be part of a team that takes statistical robustness seriously in the design of models and tests BUT we hope you can take the complex and explain it simply. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making.

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and measurement discipline in the market and liaising with clients to ensure an integrated response to marketing objectives.

Key Responsibilities

• Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics

• Line manager for more junior analysts acting as a coach and mentor across the matrix management structure we utilise in data science

• Ensure the team of analysts deliver robust, accurate and timely results that build client trust in the decisions we recommend

• Act as the client lead for medium to large sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders

• Create and present compelling stories informed by our data work for all stakeholders

• Creation of measurement frameworks and strategies

Key Skills

• Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing

• Excellent communication skills and the ability to work across multiple diverse teams

• Project management for such activities to ensure the client deliverables are of high quality and delivered on time

• Ability to execute our core services independently and the ability to guide and train more junior team members

• Core statistical knowledge

• Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

What we offer

• This is a permanent role

• The team is based in our Manchester office primarily* but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.

• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

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