Sales Engineer

About the Role

We are looking for an experienced and results-driven Sales Engineer to drive technical sales, grow customer accounts, strengthen client relationships, and expand market presence.

The ideal candidate should have a strong background in industrial automation, process instrumentation, measurement and control systems, or related engineering products, with hands-on experience in technical sales, developing industrial accounts, and driving business growth.

The position requires a commercially focused sales professional with sound technical knowledge, industry relationships, and experience selling engineering products and solutions to industrial customers.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve revenue, profitability, and business growth targets.
• Identify new business opportunities across industrial and process manufacturing sectors.
• Drive sales of industrial instrumentation, automation products, control systems, and related technical solutions.
• Build a strong sales pipeline and improve customer acquisition and conversion rates.
• Expand business through existing customers, new accounts, and strategic partnerships.

Key Account Management & Customer Relationships

• Develop relationships with industrial customers, OEMs, EPC contractors, consultants, and system integrators.
• Engage with senior decision-makers across engineering, procurement, operations, and management functions.
• Manage strategic accounts and strengthen long-term customer relationships.
• Support commercial negotiations for orders, contracts, and long-term business agreements.
• Identify customer requirements and coordinate suitable technical and commercial solutions.

Technical Sales & Market Development

• Drive business development in process instrumentation, industrial automation, measurement systems, and control applications.
• Identify opportunities across chemicals, pharmaceuticals, oil and gas, power, water treatment, manufacturing, and other process industries.
• Understand technical specifications, product applications, customer requirements, and procurement processes.
• Collaborate with engineering and technical teams to develop appropriate solutions.
• Monitor market trends, competitive developments, and emerging business opportunities.

Revenue Management & Sales Operations

• Take ownership of sales targets, order bookings, revenue growth, and commercial performance.
• Monitor sales pipelines, forecasts, margins, and profitability.
• Prepare quotations and proposals, support tenders, and participate in commercial negotiations.
• Coordinate with internal teams for effective order execution and customer satisfaction.
• Share periodic sales reports, forecasts, and market insights with management.

Required Qualifications & Experience

• Bachelor’s degree in Instrumentation, Electronics, Electrical, Mechanical Engineering, or a related technical discipline.
• 3-10 years of experience in B2B technical sales within industrial automation, process instrumentation, or industrial measurement and control systems.
• Proven experience in building sales pipelines, managing customer accounts, and meeting individual sales targets.
• Strong exposure to industrial customers, OEMs, EPC contractors, and engineering-driven sales environments.
• Demonstrated success in revenue generation, business development, key account management, and complex commercial negotiations.
• Good technical understanding of industrial instrumentation products, automation solutions, and their applications.
• Established professional network within the industrial automation or instrumentation sector.
• Strong negotiation, customer communication, problem-solving, and sales planning skills.

Preferred Candidate Profile

• Technical sales professional with relevant experience in industrial automation, process instrumentation, or measurement and control products.
• Proven track record of achieving sales targets and expanding business across industrial markets.
• Experience handling industrial accounts, giving technical presentations, and managing customer enquiries.
• Strong relationships with industrial customers, OEMs, EPC contractors, and other relevant stakeholders.
• Ability to independently identify opportunities, acquire customers, negotiate commercial agreements, and grow accounts.
• Strong technical understanding combined with commercial awareness and consultative selling skills.