Visual Content Creator (B2C)

Job Summary We are looking for a Visual Content Creator to develop consumer-focused digital content for social media and e-commerce platforms. The role will involve creative planning, visual content production, social media content and e-commerce creatives.

Key

Responsibilities Develop creative concepts, content ideas, storyboards and campaign creatives. Create videos, reels, carousels, motion graphics, infographics, thumbnails and social media creatives. Develop content for Instagram, Facebook, YouTube, LinkedIn and other digital platforms. Create e-commerce creatives including product images, banners, promotional creatives and A+ content. Develop content for marketplace and D2C platforms. Support social media content planning and publishing. Monitor social media and digital content trends. Review content performance including reach, engagement, CTR and conversions. Coordinate with marketing and other internal teams for content development and approvals. Maintain consistency in visual identity and communication across digital platforms. Support product launches, promotional campaigns and seasonal campaigns. Manage multiple creative projects and deliver content within timelines.

Required Skills Content Creation B2C Content Digital Marketing Social Media Marketing Creative Campaign Development Visual Storytelling Video Editing AI Content Tools Adobe Creative Suite Adobe Premiere Pro Adobe After Effects Figma Canva CapCut Meta Business Suite E-commerce Creative Experience Required 3+ years of experience in content creation, social media, digital marketing, multimedia or creative marketing. Experience in B2C, D2C, e-commerce, consumer brands or digital agencies is preferred. Hands-on experience creating social media and e-commerce content. Experience with video editing and graphic design tools. Experience using AI-based content creation tools is preferred. Experience creating content for Amazon, Flipkart, Nykaa or D2C platforms will be an advantage. Candidate Profile Strong creative thinking and visual communication skills. Good understanding of social media trends and content performance. Ability to independently develop and execute creative concepts. Strong portfolio demonstrating social media, campaign and e-commerce creatives. Good communication and coordination skills. Ability to manage multiple projects and meet deadlines. Knowledge of healthcare, pharmaceutical or nutraceutical content guidelines will be an advantage.