Digital Marketing Executive

About the Role We are looking for a creative and technology-driven Digital Marketing Executive to strengthen our digital presence in the EPC, water and wastewater sector. The ideal candidate should have hands-on expertise in digital marketing, AI-powered marketing tools, graphic design, photo & video editing, content creation, SEO and lead generation. ?

Key

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives
• Manage website, SEO and digital content
• Create content for LinkedIn, Instagram, Facebook, YouTube and other platforms
• Design brochures, banners, presentations and advertisements
• Edit photos and videos for project showcases and campaigns
• Use AI tools to create marketing content, graphics, videos and campaign ideas
• Plan and execute email marketing campaigns and newsletters
• Track website traffic, campaign performance and digital analytics
• Collaborate with Engineering, Sales and Business Development teams
• Maintain brand consistency across digital platforms
• Generate leads through digital marketing initiatives ? Required Skills Digital Marketing, SEO, SEM & Social Media Marketing Google Analytics & Digital Analytics AI tools - ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, Midjourney, DALL
• E, Copilot, etc. Adobe Photoshop, Illustrator, InDesign, Lightroom Premiere Pro, After Effects, Canva & Figma WordPress / CMS Mailchimp / Brevo Copywriting & Content Development Photo & Video Editing Lead Generation & Marketing Performance Reporting ⭐ Preferred
• Experience in EPC, Water Treatment, Wastewater, MEP, Infrastructure or Industrial Engineering
• Wastewater treatment industry experience is an advantage
• Engineering background preferred
• Candidates based in Chennai preferred

• Excellent communication skills ? Interested candidates can apply/share their profile.