CRM Campaign Senior Specialist (Salesforce Marketing Cloud)

We areseekinga talented and experienced Salesforce Marketing Cloud Specialist to joinour CRM team.As a Salesforce Marketing Cloud Specialist, you willbe theSubject Matter Expert for all things SFMC related,lead campaign implementation, anddrive innovationto ensure we get the most out of the platform.

Responsibilities:

CampaignExecution

• Develop and execute marketing campaigns/automationsusing Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.

• Build andmaintaincustomer data extensions within Salesforce Marketing Cloud to ensureaccuratetargeting and segmentation.

• Campaign deploymentmight occasionallyinvolve utilisation ofothermarketingplatforms.

• Collaborate with Retention StrategyLeadto define campaignobjectives, target audience,communicationscadenceand messaging strategy.

• Collaborate with Analytics Lead to monitorandanalyzeperformance metrics tooptimizecampaign effectiveness.

Subject Matter Expert

• Provide guidance toMarketsoncampaign set up and implementation,function as the first level of support.

• Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide andmaintainingdocumentations.

• Provide operational support, including raise tickets and collaborate with the Product/ITOwners to resolve issues.

• Stayup-to-dateon industry best practices and new features within the Salesforce Marketing Cloud platform.

• Collaborate with Product Owners to enable new capabilities within SFMC.

• Collaborate with Analytics and Insights Teams to create data pipelines.

Requirements

• Strong working knowledge of Salesforce Marketing Cloud(3+ years), with hands-onoperationaland executionalexperience.

• Proficiencyin creating and managing email and mobile campaigns, automation workflows,journey builder, freeformand data extensionswithin Salesforce Marketing Cloud.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Experience in crafting Operational Guides and related documentation.

• Excellent communication and collaboration skills.

• Proactive team player who enjoys solving problems and enabling those around them.

• Attention to detail and perfectionist approach to quality control.

• Salesforce Marketing Cloud certification is a plus.

Technical Skills

• Must Have:AmpScript, SQL, HTML

• Good to Have: Restful API, MC Connector, JavaScript

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.