Digital Marketing Expert

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  
• Plan, launch, manage, and optimise campaigns across **Google Ads, Meta Ads, TikTok, LinkedIn, and other relevant platforms**.
  
• Manage SEO and SEM strategies to improve website visibility, rankings, and organic traffic.
  
• Develop and execute email marketing, SMS, and customer-retention campaigns.
  
• Create and manage content strategies across websites, blogs, social media, and other digital channels.
  
• Monitor website traffic, campaign performance, conversions, and customer behaviour using analytics tools.
  
• Conduct keyword research, competitor analysis, audience research, and market analysis.
  
• Track and optimize key performance indicators including CPC, CPM, CTR, CPA, conversion rate, ROAS, leads, and customer acquisition cost**.
  
• Develop A/B tests for advertising creatives, landing pages, messaging, and campaigns.
  
• Work with designers, content creators, developers, and other teams to deliver effective marketing campaigns.
  
• Manage digital marketing budgets and ensure efficient allocation of advertising spend.
  
• Identify emerging digital marketing trends, tools, technologies, and growth opportunities.
  
• Prepare regular performance reports and provide actionable recommendations to management.
  
• Continuously improve the customer journey and conversion funnel.

Requirements:

• A minimum of 2 years of experience
  
• A minimum of a diploma in a related field 

• Growth in qualified leads and customers
  
• Website traffic and engagement
  
• Conversion rates
  
• Customer acquisition cost