Amplitude Reporting Migration Specialist

Job Description :

Role : Amplitude Reporting Migration Specialist

Migrate Adobe Analytics reporting to Amplitude : inventory the estate and run the market consultation that feeds retain/retire decisions, rebuild approved reports as Amplitude charts, dashboards, segments and metrics, and reconcile numbers to Adobe.

The client owns the retain/retire decisions.

Experience :

- 4 - 7 years in digital analytics, with a completed Adobe-to-Amplitude (or Adobe to GA4/Mixpanel) migration preferred.

Must-have :

Adobe Analytics :

- Analysis Workspace : freeform tables, panels, projects, shared and scheduled reports

- Segments (visit, visitor, hit containers, sequential) and calculated metrics (nested, derived fields, attribution models)

- Variables and processing : eVars, props, events, classifications, processing rules, virtual report suites

- Reporting/Workspace APIs or Report Builder for bulk extraction of projects, segments and metrics

Amplitude :

- Charts : event segmentation, funnels, retention, journeys, user composition

- Dashboards, notebooks, cohorts, custom events, derived and user properties, formulas

- Governance : taxonomy, naming conventions, permissions, certified dashboards

Migration and mapping :

- Mapping Adobe eVars, props and events to an Amplitude event and property model

- Re-creating Adobe calculated metrics and segments as Amplitude formulas and cohorts, and documenting where they cannot be matched

- Wave planning, tracking and sign-off for migrated assets

Inventory and rationalisation :

- Python or SQL to analyse usage, owners, duplicates and last-viewed dates across very large report estates

- Classifying assets (retain, standardise, consolidate, retire) for the client to decide; the specialist prepares evidence, not the decision

Reconciliation :

- Comparing Adobe and Amplitude numbers by report, market and period

- Explaining variance from differing definitions (visits vs. sessions, unique visitors vs. users, attribution, bot filtering, time zones)

- Producing a parity sign-off pack that business users can accept

Stakeholder delivery :

- Running market consultations and collecting required-report lists across regions

- Training analysts and writing migration guides

- Clear written English for status reporting and documentation

Nice-to-have :

- Retail or e-commerce, very large report estates (tens of thousands of assets), Power BI, Databricks or Snowflake, Amplitude certification

Skills

Reporting Tools, Reporting Analytics, Migration Tools, System Migration, Adobe Analytics, Python, SQL, Dashboard Design, Active Workspace