Business Development Executive

Job Summary

• We are seeking a proactive and results-driven Business Development Executive to drive customer acquisition, partnerships, and revenue growth for our spa and salon.
• The ideal candidate will be responsible for identifying new business opportunities, building relationships with potential clients and corporate partners, promoting the spa and salon's services, and converting leads into paying customers.
• The successful candidate should have strong communication and relationship-building skills, a good understanding of sales and business development, and a passion for the beauty, wellness, and lifestyle industry.

Key Responsibilities
Business Development & Lead Generation:

• Identify and pursue new business opportunities to increase the spa and salon's customer base.
• Research and identify potential individual, corporate, and strategic clients within Lekki and surrounding areas.
• Generate leads through networking, referrals, outreach, social media, events, and other relevant channels.
• Develop and maintain a healthy pipeline of prospective clients.

Client Acquisition & Sales:

• Present and promote the spa and salon's services, packages, memberships, and special offers to prospective clients.
• Follow up consistently with leads and convert prospects into paying customers.
• Understand clients' needs and recommend suitable services or packages.
• Work towards achieving agreed sales and customer acquisition targets.
• Maintain accurate records of leads, prospects, conversions, and follow-ups.

Partnerships & Corporate Business:

• Identify and develop partnerships with companies, hotels, gyms, fitness centres, estates, lifestyle brands, and other relevant businesses.
• Explore corporate wellness packages, employee wellness programmes, group bookings, and other partnership opportunities.
• Build and maintain strong relationships with business partners and referral sources.
• Negotiate partnership opportunities within approved business terms.

Client Relationship Management:

• Maintain regular communication with existing and prospective clients.
• Build strong relationships that encourage repeat visits, referrals, and long-term patronage.
• Gather client feedback and communicate relevant insights to management.
• Identify opportunities to increase customer retention and engagement.

Marketing & Business Growth Support:

• Support the development and execution of promotional campaigns and customer acquisition initiatives.
• Participate in networking events, activations, exhibitions, and other activities that can generate business.
• Work closely with the marketing and operations teams to promote services and maximize business opportunities.
• Monitor competitor activities and market trends within the beauty, spa, and wellness industry.

Key Performance Indicators
Performance Indicators Performance will be assessed based on:

• Number and quality of leads generated.
• Conversion of prospects into paying clients.
• Achievement of agreed sales / revenue targets.
• Number and quality of new business partnerships secured.
• Growth in corporate and group bookings.
• Client retention and referrals.
• Effectiveness of business development initiatives.

Requirements

• Minimum of OND / HND / Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
• 2–3 years of experience in business development, sales, customer acquisition, or a related role.
• Experience in the beauty, spa, salon, wellness, hospitality, lifestyle, or related industry is an advantage.
• Proven ability to generate leads and convert prospects into customers.
• Strong communication, negotiation, and presentation skills.
• Excellent relationship-building and networking abilities.
• Good understanding of sales and business development processes.
• Proficiency in Microsoft Office/Google Workspace and basic CRM or sales tracking tools.
• Must be proactive, target-driven, confident, and commercially minded.

Key Competencies:

• Business development
• Lead generation
• Sales and conversion
• Client relationship management
• Negotiation
• Networking
• Communication and presentation
• Strategic thinking
• Market research
• Target achievement
• Customer retention.