Social Media Specialist

Overview

The Social Media Specialist supports the planning, creation, and execution of social media content and campaigns aimed at increasing brand awareness, audience engagement, and business growth. This role works closely with marketing and cross-functional teams to maintain a strong brand presence across social media platforms and help communicate the company's value to customers, prospects, and employees.

The ideal candidate is creative, organized, data-driven, and eager to learn about digital marketing and social media strategy.

Your Impact

The essential functions of this position include:

Content Creation & Publishing

• Create, schedule, and publish social media content across platforms including LinkedIn, Facebook, Instagram and YouTube.
• Assist with the development of social media content calendars that support marketing campaigns, company initiatives and events.
• Coordinate with internal stakeholders to gather content, images, videos, and stories for social media channels.
• Coordinate with creative agencies to develop engaging campaigns, graphics, videos, and digital assets.
• Collaborate with the partner marketing team to schedule, promote, and amplify partner marketing initiatives across social channels.
• Research and recommend emerging social media platforms, trends, and best practices to expand audience reach and engagement.
• Monitor social media performance, analyze metrics, and provide feedback to marketing and include data in quarterly partner reports.
• Review social media copy to ensure it aligns with brand guidelines and messaging.

Community Engagement

• Monitor social media channels for comments, messages, and mentions.
• Respond to inquiries and engage with followers in a professional and timely manner.
• Escalate customer service issues or sensitive communications as needed.
• Grow channel followers.

Analytics & Reporting

• Track social media performance using platform analytics and reporting tools.
• Assist in preparing monthly and quarterly reports on key metrics, including engagement, reach, audience growth, and website traffic.
• Identify trends and opportunities to improve content performance and audience engagement.

Campaign Support

• Support the execution of organic and paid social media campaigns.
• Assist with social media promotion of webinars, events, product launches, and corporate initiatives.
• Collaborate with the digital marketing team to align social media efforts with broader marketing goals.

Market & Industry Research

• Stay informed on social media trends, emerging platforms, competitor activity, and best practices.
• Recommend new content ideas and engagement opportunities to support company objectives.
• Monitor industry news, and competitor activity to identify content opportunities. 

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 0-2 years of experience in social media, digital marketing, communications, or a related field.
• Strong written and verbal communication skills.
• Familiarity with major social media platforms and best practices.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines.

Preferred

• Internship experience in marketing, communications, or social media.
• Experience with social media management tools such as Sprout Social.
• Basic understanding of social media analytics and reporting.
• Experience creating content using Adobe Creative Suite or similar design tools.
• Experience with creating and posting content to SharePoint.

Position Specifics

The initial base salary range for this position is expected to be between $21.63 and $26.44 hourly. The final base salary offered will be determined by multiple factors, including, but not limited to, job-related knowledge, depth of experience, skills, certifications, and geographic location. In addition to the base salary, our compensation structure may include other components such as commissions and discretionary bonuses. 

ePlus offers a full range of medical, financial, and/or other benefits (including 401(k) eligibility, employee stock purchase program, and various paid time off benefits, such as vacation, sick time, and personal leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an offer of employment is extended.  

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Who We Are

At ePlus, we believe technology is a people business. Our team is passionate, skilled, and driven to deliver solutions that make a real difference. Join us and be part of a culture that values collaboration, innovation, and extraordinary results.

Corporate Values

• Respectful communication and cooperation: We prioritize respectful communication, fostering an environment where everyone is treated with dignity and respect.
• Teamwork and employee participation: Collaboration and teamwork thrive through diverse perspectives, both within our teams and in our interactions with our customers.
• Work/life balance that supports our employees’ varying needs: We value the well-being of our employees, recognizing that a healthy work-life balance is pivotal to our collective success.
• Embracing communities: We embrace and support the communities that nurture us. Our employees' dedication to fostering positive change is a source of immense pride for us.

Commitment to Diversity, Inclusion and Belonging

• We are an equal opportunity employer that does not discriminate or allow discrimination based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship, disability, veteran status, or any other classification protected by federal, state, or local law.
• ePlus is dedicated to fostering, cultivating, and preserving a culture that represents diversity, enables inclusion, and makes our employees feel comfortable bringing their full, unique selves to work. 

Physical Requirements

• While performing this role, you will engage in both seated and occasional standing or walking activities. We provide reasonable accommodations, in accordance with relevant laws, to support success in this position.
• By embracing our values, you will contribute to our collective mission of making a positive impact within our organization and the broader community. We understand that this job description serves as a guide and is not an employment contract.

ePlus maintains a California Consumer Privacy Act (CCPA) Privacy Notice on our Trust Center, available here: CCPA Privacy Notice.

Notice to Recruiting Agencies: ePlus only accepts unsolicited resumes when presented directly by a candidate. Unsolicited resumes submitted to ePlus from any other source will be considered ePlus property and will not qualify for any placement or referral fees. ePlus will only pay such fees in connection with a valid written agreement between ePlus and the referring agency, and then only after providing advance written approval to the referring agency to submit resumes in connection with a particular opportunity.