Principal Product Manager, Consumer
Confirmed on the employer's own hiring board on Oct 15, 2026. First seen by Alion on Sep 29, 2026. Ethos scores B on the Alion truth index.
About Ethos
Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We’re looking for a seasoned product manager to join our Consumer Product team. This team is responsible for building a delightful digital consumer experience, from onboarding users, to helping them identify their families’ needs, to purchasing the right insurance products to protect their families.
The ideal candidate will combine first-principles thinking, understanding of consumer needs, and creativity to envision delightful customer experiences. They’ll drive experimentation and strong execution to deliver results. We’re looking for an entrepreneurial product leader who is passionate about advocating on behalf of users and driving business growth, demonstrates a high degree of ownership, and is looking to join a team with a clear mission and purpose.
Duties and Responsibilities:
- Build experiences that touch millions of online insurance shoppers. This is a very customer-focused role with the opportunity to deliver measurable and visible impact
- Own the user experience, from the top of the funnel through to the bottom. Use consumer insights and data to drive improvements to the user experience and conversion rates
- Educate consumers on the need for Life Insurance and help them purchase the right type and level of coverage to protect their families
- Improve conversion rates by removing unnecessary friction and motivating users to complete the application
- Build a great end to end experience anchored on accessibility, delight and simplicity
- Operate with ownership and have a high degree of autonomy. Ethos is a product-first company, where Product Managers operate with autonomy and ownership
Qualifications and Skills:
- 10+ years of total experience in the technology industry
- 5+ years of experience as a product manager in a high growth technology company, building products that touch millions of consumers
- Ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends, ensuring product decisions are both innovative and impactful
- Ability to seamlessly transform ideas into actionable plans and user-resonant designs, utilizing rapid prototyping and feedback-driven iterations for continuous improvement
- Strong analytical orientation: a focus on data driven decision making and the ability to measure success. Experience performing basic self-serve analytics using SQL and Amplitude while leveraging product analytics for complex analysis is a plus
- Ability to work cross functionally with other team members, and key Engineering and Design stakeholders to build delightful product experiences
- Drive to set and chase ambitious goals, prioritize what really matters, overcome inevitable obstacles, and execute effectively
- Track record of solving hard customer problems and driving business growth
#LI-Hybrid
#LI-NG1
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
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Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.