Conversion Strategy & Offer Psychology Manager (m/f/d)

THIS IS THE JOB

Location: Munich/Hybrid or remote within Germany

Team: Performance Marketing

Start date: As soon as possible

We’re everdrop - a fast-growing D2C brand on a mission to change the world of household and personal care. We are looking for a Conversion Strategy & Offer Psychology Manager (m/f/d) who owns the strategic and operational optimization of the entire conversion funnel and systematically improves our landing pages to drive measurable growth.

As a Conversion Strategy & Offer Psychology Manager (m/f/d) your main tasks will be:

• Lead Landing Page & Funnel Optimization: Develop, optimize, and continuously refine high-converting landing and sales/offer pages aligned with funnel stages and campaign goals. You are fully responsible for conversion rate optimization (CRO) across the entire on-site funnel.

• Scientific A/B Testing & Analysis: Use a structured, scientific approach to execute experiments. You design tests with clear frameworks and ensure that your A/B testing and behavioral analytics achieve true statistical significance to systematically improve performance.

• Data-Driven Iteration & Growth: Analyze creative and funnel KPIs (e.g., CTR, SSR, CPM, CVR, CAC, and NC ROAS). Translate performance data into structured hypotheses and testing roadmaps, continuously refining messaging and landing pages based on hard insights.

• Offer Creation & Creative Angles: Be highly clever and resourceful in finding the right offers and psychological triggers that support our storytelling. You bring creative ideas on whatto test next and know how to pitch the perfect offer to the right audience segment.

• Support Performance Messaging Architecture: Support the development of performance-driven messaging frameworks tailored to audience segments, funnel stages, and campaign objectives. Help translate insights into conversion-oriented storytelling based on sales psychology and assist in ensuring consistent messaging across ads, landing pages, and the full customer journey.

• Collaborate Across Teams to Scale Impact: Work closely with performance marketing, design, creative, and growth teams. Align on campaign goals, testing priorities, and asset roadmaps, effectively bridging strategy and execution to maximize end-to-end conversion efficiency.

Requirements

THIS IS YOU

If you are passionately committed to sustainability and highly motivated to make the world a little cleaner with us, then we think you are really great! If you also like to work proactively and in a team, and you see every small and large challenge as an opportunity to get even better - then we are already a little bit smitten. Finally, if you also have the following skills and experience, we are almost certain: This could be the start of a great love story!

What we’re looking for:

• Experience in Conversion Rate Optimization (CRO) and data-driven optimization of campaigns and landing pages

• Strong copywriting skills with a focus on performance-oriented, conversion-driven messaging strategies

• Strategic understanding of creative concepts and their impact on user behavior and conversion outcomes

• Hands-on experience with A/B testing, performance analytics, and data-driven decision-making

• Understanding of psychological principles and user decision-making processes

• Analytical mindset with the ability to translate data into actionable insights and optimization strategies

• High creativity combined with a strong conversion and performance focus as well as a strong aesthetic sensibility and a good eye for design, visual storytelling, and creative concepts, with the ability to translate these into engaging, conversion-focused experiences

• Fluent in German and English (C1 level), written and spoken, italian or french language skills on top receive extra love

THIS IS EVERDROP

Our mission

We want to change the world - together with you! everdrop's everyday products help people easily reduce their ecological footprint in the household. We started with our cleaning tabs in 2020. Since then, our household and personal care products have already saved more than 20 million single-use plastic bottles and thousands of tons of unnecessary CO2 emissions and chemical raw materials. By the way, we have been a certifiedB Corpsince 2023. And with your help, we want to take everdrop to the next level. Join our mission - and help us make a sustainable lifestyle so easy that it becomes the new standard in our society.

Our benefits

• varied, meaningful and purpose-driven work

• great team spirit and regular team events

• a beautiful, bright, spacious office near the Isar river

• an outdoor fitness facility next to our office (can be used anytime)

• Special rate for EGYM Wellpass membership

• a monthly voucher for everdrop products

• family & friends discount codes for everdrop and our sister companies in Startups for Tomorrow

• FutureBens & corporate benefits membership

• flexible working hours

• mobile work within the EU possible

• 30 days of paid leave plus Christmas Eve and New Year's Eve off

• additionally 2 days of paid leave per year for your own personal environmental or community projects (“Green and Social Impact Days”)

• your own MacBook as long as you work at everdrop

Our values

At everdrop, we want to live a culture of inclusion, diversity, and equal opportunities. The commitment to making the world a little better is part of our daily actions. Above all, we want to promote awareness for our planet and for other people.

One example of how we want to create awareness in the workplace: Menstruating colleagues who suffer from pain can take one or more "Power Days", which are additional paid days off. And this without questions, without justification. Another example: Our "Green & Social Impact Days" are two additional paid days off per year that you can dedicate to your own projects for the environment or for your community. We also try to be as mindful as possible in our hiring process.

We treat every person equally, regardless of origin, gender, religion, age, appearance, language, culture, nationality, marital status, sexual orientation, or physical disability.

We are certainly not perfect - but we want to get better every day and learn something new with every step. That's what every journey is all about. Are you coming along?