General Manager, Games
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Aug 20, 2026. Fliff scores A on the Alion truth index.
Fliff is expanding and building beyond sports. Our social sweepstakes casino is live today, and we endeavor to build towards product parity and have a best-in-class casino offering. We’re also building into entirely new casino-adjacent verticals such as collectibles and parimutuel-powered games. We are looking for a General Manager, Games to own this expansion end to end.
As GM, Games, you will lead product for the games portfolio and own the P&L across all games verticals. You will set the roadmap, own our vendor and content-partner relationships, manage the commercials, and work cross-functionally with Engineering, Product, CRM, Marketing, CX, Payments & Fraud, and Compliance to drive revenue in every vertical. This is a builder’s role: we need someone naturally curious and self-starting, who is diligently hunting for the next game, category, or vertical to add to the Fliff super app.
Key Responsibilities
Own the P&L for Fliff’s games businesses - social sweepstakes casino, collectibles, and parimutuel-powered games - including revenue, margin, content costs, and promotional spend
Define the strategy and roadmap to grow our sweeps casino from a lean in-app offering into a best-in-class casino product
Identify, evaluate, and launch new games verticals and offerings: build the business case, run the pilot, and scale what works
Set revenue, engagement, and retention targets for each vertical and report performance to executive leadership
Lead product direction for the games portfolio - lobby experience, game discovery, merchandising, jackpots, missions, and gamification
Prioritize the games roadmap with Product and Engineering, balancing content velocity against platform and feature investment
Champion the player: use data, customer insights from CX, and market research to build a differentiated games experience inside the Fliff super app
Own relationships with game studios, aggregators, and platform vendors end to end - sourcing, evaluation, negotiation, and ongoing management
Negotiate and manage commercial agreements to optimize content economics
Run regular business reviews with partners covering roadmaps, performance, and growth opportunities
Partner with CRM and Marketing on promotions, lifecycle campaigns, and go-to-market plans for new games and verticals
Work with Payments & Fraud, CX, and Compliance to ensure all games operate safely and within the sweepstakes model
Build and lead the Games team over time, including casino operations and future vertical owners
Strategy & P&L Ownership
Product Leadership
Vendor & Commercial Management
Cross-Functional Revenue Leadership
What We’re Looking For
8+ years in iGaming, social/sweepstakes casino, or real-money gaming, including 3+ years in a GM, commercial, or product leadership role
Demonstrated P&L ownership of a gaming or digital consumer business
Deep knowledge of casino content, game mechanics, and the studio/aggregator landscape; sweepstakes model experience strongly preferred
Track record negotiating vendor commercials and managing strategic partnerships
Naturally curious self-starter with entrepreneurial instincts - you scan the market constantly and bring new game and vertical ideas with a point of view on their economics
Strong analytical toolkit: fluent in games KPIs (GGR/NGR, hold, ARPPU, retention) and comfortable building the business case behind every launch
Proven cross-functional leadership across engineering, product, marketing, CRM, CX, and fraud teams
Bachelor’s degree in Business, Economics, or a related field preferred
Nice to Have
Experience launching a new gaming vertical or product line from zero (e.g., collectibles, prediction/parimutuel products, arcade, instant-win)
Familiarity with sweepstakes compliance and promotional regulations in the US market
Experience managing external game studios or co-development partners
Benefits
Competitive salary + equity
Flexible paid time off
Comprehensive health, dental, and vision coverage
401(k)
Paid parental leave
$500 work-from-home stipend
Remote-first work environment
Professional development in one of the fastest-growing corners of gaming, and a collaborative workplace culture