Principal Brand Designer

The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. This role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. The role leads through design expertise, creative direction, and cross-functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity.

Key Responsibilities

Brand Design Leadership & Governance

• Own, evolve, and champion the FreedomPay visual identity system across all channels and regions, translating brand strategy into distinctive, scalable design solutions.
• Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.
• Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes.
• Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication.
• Educate and enable teams throughout the organization on proper brand usage and best practices.

Hands-On Design & Creative Execution

• Lead priority design projects from concept through production, creating high-quality brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.
• Develop creative concepts and articulate the design rationale, connecting visual decisions to business objectives, audience needs, and brand strategy.
• Build reusable templates, visual frameworks, and asset libraries that enable teams to create consistent materials efficiently.
• Partner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems.
• Apply strong typography, layout, color, imagery, and visual storytelling to deliver production-ready work across digital and print formats.

Rebrand Execution

• Lead the design execution and rollout of the company’s new global brand identity, translating the identity into practical applications, launch assets, and scalable templates.
• Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints.
• Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization.

Qualifications

Required Experience

• 8+ years of progressive experience in brand design, visual identity, or visual communications, with substantial hands-on responsibility for complex, multi-channel design work.
• 3+ years providing senior-level design leadership on brand identity systems or major creative initiatives, including setting creative direction and influencing stakeholders; direct people-management experience is not required.
• Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.
• Experience managing, evolving, and scaling global brands across regions and markets.
• Demonstrated success leading large-scale brand transformations or rebranding initiatives.
• Experience managing agencies, freelancers, and creative vendors.
• A portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and execution across digital and print channels, with clear explanations of personal contributions and design decisions.

Technical Skills

• Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance, with the ability to translate these principles into polished, production-ready design.
• Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.
• Strong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements.
• Experience working with digital asset management platforms and creative workflow systems.
• Working knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards.

Design Leadership & Collaboration

• Exceptional project management and organizational skills.
• Strong presentation and stakeholder management skills, with the ability to explain design decisions, build alignment with executive stakeholders, and incorporate constructive feedback.
• Ability to influence without direct authority across a complex organization.
• Strategic thinker with strong attention to detail and a commitment to design excellence.
• Comfortable operating as a senior hands-on designer, balancing long-term brand evolution with day-to-day execution and raising design quality through critique, knowledge sharing, and creative guidance.

Success Metrics

• Successful rollout and adoption of the new global brand identity.
• Delivery of high-quality, strategically aligned design work against agreed briefs, timelines, and production requirements.
• Increased brand consistency across all channels and business units.
• Reduction in off-brand creative assets and exceptions.
• Improved creative request turnaround times and stakeholder satisfaction.
• Establishment of scalable governance, asset management, and approval processes.
• High adoption of templates, brand resources, and self-service tools across the organization.

Preferred Background

• • Experience within B2B technology, SaaS, fintech, payments, or enterprise software.
  • Experience supporting global organizations with multiple market segments and stakeholders.
  • Familiarity with event marketing, partner marketing, product marketing, and executive communications.
  • Demonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.