Influencer Manager

WHAT’S THE ROLE?

We’re looking for an Influencer Manager to help shape and execute influencer strategies across our games. You’ll drive creative, data-informed campaigns and build strong relationships with creators. Working closely with internal teams, you’ll deliver impactful influencer-led activations that adopt a player-first approach and foster long-term creator advocacy and engagement.

WHAT YOU’LL BE DOING

• Develop and implement influencer engagement strategies and ideas across multiple titles.
• Build and maintain meaningful relationships with influencers, agencies, and key stakeholders.
• Manage day-to-day influencer relationships, focusing on long-term organic partnerships.
• Collaborate with PR, community, brand, and digital teams to deliver influencer-led campaigns.
• Drive creative ideas for influencer activations and content opportunities.
• Work with internal and external teams to select and implement influencers for paid activity, including setting and tracking KPIs.
• Prepare SOW documents and manage POs when required.
• Execute influencer strategies from start to finish across multiple products simultaneously.
• Perform reporting and analysis on influencer activities to measure impact and ROI.
• Support influencer elements at events, including invitations and logistics.
• Create and present influencer plans and ideas to key stakeholders.

WHAT YOU’LL BRING

• A passion for gaming, the industry and watching gaming influencers.
• Previous experience within the games industry, and understanding of publishing, community and/or PR in games.
• Interest and knowledge in the influencer space, including a strong knowledge of platforms such as YouTube, Twitch, TikTok, social media etc.
• Passionate about finding and supporting creators and influencers from a wide range of diverse backgrounds.
• Organised with the ability to multi-task across several projects at the same time.
• Proficient user of Microsoft Suite.
• Excellent communication, presentation and team-work skills.
• Ability to travel internationally.

BONUS IF YOU HAVE

• Experience in influencer marketing or creator partnerships, e.g. previous influencer dedicated role.
• Familiarity with paid influencer campaigns and KPI tracking.