Go to Market

"At Fujitsu, we are committed to an inclusive recruitment process that values the diverse backgrounds and experiences of all applicants. We believe that hiring people from a wide variety of backgrounds makes us stronger, not because it's the right thing to do, but because it allows us to draw on a wider range of perspectives and life experiences."

We are looking for a dynamic, proactive and hands-on Marketing Tech to plan and execute a broad range of B2B marketing campaigns and activities. The role will focus primarily on generating new leads and pipeline, while strengthening executive engagement and deepening relationships with existing customers. The successful candidate will combine strong campaign execution skills with customer focus, commercial awareness and the ability to collaborate effectively with sales, business units, partners and agencies.

Experience

• At least four years of experience in B2B marketing, preferably within the technology or professional services sector.
• Proven experience planning and executing lead-generation campaigns and driving measurable contribution to pipeline.
• Hands-on experience in Account-Based Marketing (ABM) and Deal-Based Marketing (DBM), including account insight, stakeholder mapping, personalised propositions and targeted activation.
• Experience designing and delivering executive engagement programmes for strategic customers.
• Solid experience in end-to-end event management, including protocol, guest experience, suppliers, logistics, communications and post-event follow-up.

Key Responsibilities

• Campaign Management: Plan and execute integrated local and regional marketing campaigns across digital, content, events and partner channels.
• Lead Generation: Develop demand-generation programmes that attract, capture and nurture new leads, working closely with sales to support conversion and pipeline progression.
• ABM and DBM: Create and execute targeted plans for priority accounts and strategic opportunities, based on customer insight, stakeholder needs and business objectives.
• Executive Engagement: Design high-value engagement activities for senior client stakeholders, including executive roundtables, briefings, innovation sessions and personalised experiences.
• Event Management and Protocol: Manage corporate and customer events from concept to follow-up, ensuring professional protocol, operational excellence and a high-quality attendee experience.
• Content and Messaging: Develop compelling value propositions, campaign messages and customer-facing assets tailored to target audiences and business priorities.
• Performance Management: Define objectives and KPIs, monitor campaign performance, evaluate lead and pipeline impact, and recommend improvements.
• Cross-functional Collaboration: Coordinate with sales, portfolio teams, communications, partners, suppliers and agencies to deliver activities on time and within budget.

Requirements and Skills

Professional Skills

• Strong knowledge of B2B campaign planning, demand generation, lead nurturing and marketing measurement.
• Practical knowledge of ABM and DBM methodologies and their application to account growth and strategic opportunities.
• Knowledge of corporate protocol and best practices for executive-level meetings and events.
• Ability to manage several initiatives simultaneously, prioritise effectively and deliver to demanding timelines.
• Strong project and budget management skills, with close attention to detail.
• Ability to translate customer insight and business priorities into relevant marketing propositions and experiences.

Business and Communication Skills

• Communication: Excellent written and verbal communication skills, with the confidence to engage senior internal and external stakeholders.
• Languages: Advanced English, both written and spoken, and fluency in Spanish.
• Collaboration: Strong team player who can work effectively in cross-functional and virtual teams.
• Personal Approach: Dynamic, proactive, organised and delivery-focused, with a strong sense of ownership and the ability to adapt in a fast-paced environment.
• Commercial Mindset: Customer-focused and results-oriented, with an understanding of how marketing activity supports pipeline, revenue and account growth.

Education

• Bachelor’s degree in Marketing, Communications, Public Relations, Protocol and Event Management, or a related discipline.
• Postgraduate training or recognised certification in digital marketing, ABM, event management or project management would be an advantage.

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