SEO / GEO Specialist

Fuku • 3 months ago
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Salary
≈ $54k – $133k per year (Estimated)
Location
In office (Singapore)
Seniority
Middle · 3+ years exp
Employment
Full-Time
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Fuku

Fuku is a recruitment business operating in Singapore and Malaysia that advertises client vacancies under its own name across a wide range of industries. The roles it posts span software engineering, accounting, sales, customer service, logistics, hospitality and administration, offered on permanent, contract and gig terms, which is characteristic of an agency working for many employers rather than hiring for itself. It runs a high-volume careers board with several hundred open positions at a time, and the listings carry the agency as the employer of record rather than the company the candidate would actually join.
fuku.sg • HQ: Singapore • Recruiting & Staffing • Professional Services • 11-50 employees

Responsibilities:

- Manage and execute SEO & GEO strategies for all brands, including but not limited to:

- Keyword research

- Content planning

- On-page and off-page optimization

- Enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search).

- Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies.

- Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.

- Perform all other related functions as assigned by supervisor.

Requirements:

- Degree in Marketing, Communications, Media, or a related field.

- At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1-2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).

- Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT.

- Self-motivated, detail-oriented, with an eye for content quality and visual aesthetics aligned with beauty brand standardization.

- Passion for digital marketing and a strong technical background in SEO.

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