Senior Key Account Executive / Key Account Manager

Who we’re looking for / The role

We’re looking for a Senior Key Account Executive / Key Account Manager (KAM) to play a critical role in driving the growth of Blood in Modern Trade Thailand.

This role sits at the heart of our commercial engine in one of our newest and highest-potential markets. You will grow key Modern Trade accounts end-to-end, drive sell-out through strong execution, and work closely with Country leadership to scale our footprint sustainably.

Because Thailand is an early-stage market for Blood, you won't just be managing accounts, you'll be helping build them. You will be both hands-on and strategic, equally comfortable running day-to-day account execution as you are shaping mid-term account plans and opening new doors. This is a high-impact role with clear visibility, accountability, and room to grow into a market leadership position as the Thailand business scales.

What you will do

1. Key Account Ownership & Revenue Growth (55 to 60%)

• Own and manage assigned Modern Trade key accounts as the primary point of contact

• Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs

• Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers

• Track and manage sales actuals vs forecast vs budget at account, category, and SKU level

• Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes

• Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans

• Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers

2. Distribution Expansion & New Listings (15 to 20%)

• Drive new SKU listings and door expansion within existing Modern Trade partners

• Support and execute new account/channel openings in Thailand, ensuring strong in-store launches and early velocity

• Build structured account expansion plans aligned with portfolio priorities and channel strategy

3. Execution Excellence & Cross-functional Leadership (15 to 20%)

• Work closely with Trade Marketing and Merchandising to ensure:

  • Displays, POSMs, and promo price tags are executed on time and in full

  • Store-level execution meets agreed standards

  • Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling

  • Partner with Supply Chain & Finance on:

    • S&OP demand planning

    • Order fulfilment

    • Debit note, TTA, and claims reconciliation

    4. Commercial Rigor (5 to 10%)

    • Act as a commercial voice within the Thailand sales team

    • Support in maintaining account hygiene, negotiation quality, and execution discipline

    • Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions

    • Contribute to broader Modern Trade strategy discussions and continuous improvement of sales processes

What you should have

• 3 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles

• Proven track record managing Modern Trade retailers in Thailand

• Hands-on experience in promo planning, display negotiations, and sell-out management

• Excellent negotiation, communication, and stakeholder management skills

• A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth

• Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight

• Fast learner and a team player, while being detail-oriented

• Good written and verbal communication skills