Product Analyst

About GoTymeX

GoTymeX is the product, technology and data analytics hub of GoTyme Group. At GoTymeX, we're reimagining digital banking across emerging markets, across South Africa and Asia. Our mission is to unlock human potential, and we aim to do so through the development of transformative financial services that empower individuals and small businesses. We believe in the power of digital in building products that make a real difference in our customers' lives. Today, our products serve more than 22 million customers.

About the Product-Led Growth Portfolio

Product-Led Growth is the horizontal growth layer of GoTyme Group. Where our other product portfolios (payments, shopping, savings and investments, lending, cards) build banking capability, Product-Led Growth owns whether customers discover it, adopt it, and keep using it. Our mandate runs the full customer journey, from app install through to a customer who transacts every month, across our retail banking apps in the Philippines and South Africa.

The portfolio runs as three product pods:

• Customer Lifecycle Engagement, which owns all app-wide notifications and lifecycle campaigns
• Insights and Personalisation, which owns the app home screen and the primary in-app action surfaces, the most-viewed real estate in the product
• Loyalty and Rewards, which owns the rewards programme and its in-app experience

Product-Led Growth is also the Group's designated data champion: the portfolio expected to run the most experiments and to set the standard for daily, data-driven decision-making.

Where This Role Sits

You will report directly to the Director of Product, Product-Led Growth, and work day-to-day alongside the Product Owners, Engineers, Designers and Business Analysts in the pods. You will carry a dotted line to the Head of Data and Analytics, giving you deep technical mentorship while remaining fully embedded in the product teams. You will collaborate regularly with in-country data, marketing and customer experience analysts in the Philippines and South Africa.

Why Work with GoTymeX

• Innovation-driven environment: Work with the latest technologies including serverless AWS, AI-augmented engineering, microservices, Java and Python.
• International and collaborative culture: Be part of a dynamic team that values collaboration, continuous learning, and personal growth.
• Competitive benefits: A comprehensive benefits package plus structured professional development.
• Learning and development: Access to technical seminars, conferences, career talks, and overseas training.
• Impactful work: Contribute to projects that directly influence financial empowerment and access in emerging markets.

About This Role

The Senior Product Analyst is the analytical engine of the Product-Led Growth pods. This is not a reporting role, it is a product intelligence function. You will investigate why customers behave the way they do at each step of the adoption journey, establish what the product is actually doing versus what we assume it is doing, and give the pods a clear view of where the next point of growth sits. You will also be the team's guide on the experiments we run, shaping A/B and multivariate tests from hypothesis through to readout so that the pods learn quickly and act on evidence.

Key Responsibilities

Investigation and Deep Dives

• Own the analytical narrative for your pods: what changed, why it changed, and what it means for the roadmap

• Run structured deep dives across the full adoption journey, from app install and onboarding through account funding, first transaction, repeat transacting and sustained monthly activity, and size the drop-off at each step

• Segment and profile cohorts by market, tenure, acquisition source and product mix in collaboration with country data teams to identify where growth is concentrated and where it is leaking

• Generate root-cause hypotheses on performance movements early and bring them to the pod proactively

Experimentation

• Guide the pods on experiment design, covering A/B tests, multivariate tests and holdout design, and advise on which method fits the question being asked

• Own the statistical rigour of the programme: hypothesis framing, sample sizing and duration, guardrail metrics, and the treatment of multiple comparisons and interaction effects in multivariate tests

• Read out results with a clear call on what we learned, what we should ship, and what we should stop

• Build a shared record of experiments and outcomes so that learning compounds across pods and markets rather than being rerun

Insight Generation with Product Owners

• Partner with the Product Owners across all three pods to turn analysis into clearly shaped problems and prioritised opportunities

• Go beyond the numbers: state what the data shows, what you believe it means, and what you would do next

• Surface insights the pods did not know to ask for, such as behavioural patterns among the most engaged customers, signals of notification fatigue, and rewards redemption behaviour

• Work with in-country teams to validate and localise findings in both markets before they reach a roadmap decision

Product Understanding

• Develop first-hand working knowledge of both retail banking apps, including onboarding and identity verification, account funding, domestic transfers, QR and proxy-based payments, savings products, cards and rewards mechanics

• Understand the nuances that shape the data: market-specific payment rails and flows, regulatory differences, app version fragmentation, and how each pod's surfaces interact with one another

• Embed in sprint ceremonies and product rituals, and define the measurement framework for a feature before it ships rather than after

Eventing and Instrumentation

• Audit current event tracking across both apps and identify gaps, duplication and inconsistency in the tracking plan

• Define event taxonomy and naming standards, and work with Engineering to specify the events each pod's surfaces require

• Run pre-launch data readiness checks so that every release is measurable from day one, including the events an experiment needs to be readable

• Own data quality for growth metrics: reconcile the product analytics layer against the data warehouse, document known variances, and raise the level of trust in the numbers the pods act on

Dashboards and Daily Decision Support

• Build and maintain self-serve dashboards that the pods use daily, covering funnel health, step-by-step conversion, notification and campaign performance, personalisation impact, and rewards engagement

• Design dashboards for decisions rather than for completeness. Each view should answer a question a Product Owner asks every week

• Make live experiment performance visible to the pods, so that teams can see what is in flight and how it is tracking without asking

• Use modern AI tooling (Claude, Cursor, Databricks AI) to compress the time from question to answer. In this environment, fast insight beats slow perfection

Requirements

Technical Skills

• SQL: expert level, including complex queries, window functions and optimisation at scale
• Python or PySpark: proficient for data manipulation, statistical analysis and automation
• Product analytics: hands-on depth in Mixpanel or an equivalent such as Amplitude or Heap, including funnel, retention and cohort analysis
• BI and data warehouse: Databricks primary, Tableau or similar also acceptable
• Instrumentation: practical experience with a customer data platform such as Segment, and with defining and shipping a tracking plan alongside engineers
• Statistics and experimentation: hypothesis testing, cohort analysis, and hands-on design and analysis of A/B and multivariate tests
• AI-augmented analytics: demonstrated daily use of AI tools to accelerate insight generation and automate workflows. This is an expectation rather than a nice-to-have

Domain Experience

• 5+ years in data or analytics, with consumer digital product, fintech or banking experience required

• Growth, lifecycle or engagement analytics background strongly preferred. Activation rates, cohort retention curves, resurrection and net churn should be familiar working vocabulary

• Experience analysing lifecycle messaging or CRM performance in a platform such as MoEngage, Braze or Iterable is a meaningful advantage

• Exposure to mobile attribution platforms such as AppsFlyer, and to feature flagging or experimentation platforms such as LaunchDarkly, Eppo or Optimizely, is an advantage

Core Competencies

• End-to-end ownership: raw data through to recommendation, accountable for whether it is right

• Insight over output: a clear view on what to do, supported by the analysis, every time

• Speed: good-enough-fast beats perfect-and-late in a high-velocity build environment

• Proactivity: you spot the question before it is asked and flag the signal early

• Product instinct: you use the product, notice what is off, and can hold a design conversation as comfortably as a data one

• Data literacy leadership: you raise the analytical bar of everyone around you, not only your own output

Preferred Qualifications

• Bachelor's or Master's degree in Mathematics, Statistics, Economics, Computer Science or a related quantitative field

• Experience in a multi-market or multi-country product environment

• Background in a high-growth startup or digital bank

• Experience working with product teams operating on a shared metric model

Benefits

• Meal and parking allowance are covered by the company.

• Full benefits and salary rank during probation.
• Insurances such as Vietnamese labor law and premium health care for you and your family.
• Learning and Development: Access to SMART goals, technical seminars, conferences, career talks, and overseas training to accelerate your career advancement and ensure continuous growth..
• Values-driven, international working environment and agile culture.
• Overseas travel opportunities for training and working related.
• Internal Hackathons and company’s events (team building, coffee run, blue card…)
• 13th-month salary and performance bonus and share award.
• 15-day annual + 3-day sick leave per year from the company.
• Work-life balance 40-hr per week from Mon to Fri.