Sales Manager – Fresh Produce

Guildhall is hiring for an established international fresh produce and food trading house that is growing its Dubai commercial hub into a full UAE and GCC sales base. The Sales Manager will own new business development end to end, building relationships with wholesalers, retailers, distributors, hotels and catering companies across the region. This is a newly created seat to drive that growth, reporting directly to the managing director. It suits someone who has actually negotiated fresh produce deals, not managed an existing account list.

The role

• Build and own the UAE and GCC sales pipeline for fresh produce, meat and coffee.
• Run the full sales cycle: prospecting, negotiation and closing new accounts.
• Target wholesalers, retailers, distributors, hotels and catering companies.
• Negotiate pricing, volumes, payment terms and delivery while protecting margin.
• Represent the business at trade shows and industry events across the region.
• Report directly to the managing director on pipeline, forecasts and market feedback.

What you'll bring

• Proven B2B sales experience in fresh produce, fruit, FMCG or food trading.
• A track record running full sales cycles from prospecting to closing.
• Confident negotiating pricing, volumes, payment terms and margins.
• Existing UAE or GCC fresh produce client network is an advantage.
• Banana trading experience or Arabic language skills are a plus.

What's on offer

• An individual contributor seat with GCC-wide scope and direct reporting to the managing director.
• Ownership of building a new regional customer book from an established trading base.
• A clear mandate to grow the Dubai hub into the group's next growth engine.

Why apply through Guildhall

• Boutique executive search firm in Dubai, established 2010.
• 8x independent industry awards since 2020.
• 4.9-star Google rating from over 250 reviews.
• Direct access to the retained consultant running this search, with a confidential process.

Hiring a Sales Executive in Dubai's fresh produce trade

A Sales Executive in Dubai's fresh produce trade typically owns a B2B customer book of wholesalers, retailers, distributors and HORECA accounts, running the full cycle from prospecting to closing. The role usually reports to a managing director or commercial head and carries direct responsibility for pricing, volumes and payment terms. Hiring into this seat in Dubai often signals a trading house pushing to grow its UAE and GCC customer base beyond its established core markets.

Common questions

What does a Sales Executive do in Dubai?

A Sales Executive in Dubai's fresh produce or food trading sector builds and manages a B2B customer book of wholesalers, retailers, distributors, hotels and catering companies. They run the full sales cycle from prospecting through negotiation to closing, and manage pricing, volumes and payment terms directly with customers.

What experience do I need to apply?

You should have proven B2B sales experience in fresh produce, fruit, FMCG or food trading, and have personally run full sales cycles from prospecting to closing. Confidence negotiating pricing, volumes and payment terms while protecting margin is essential, and an existing UAE or GCC fresh produce network is an advantage.

How do I apply?

Apply directly through this page. A Guildhall consultant reviews every application confidentially and will contact suitable candidates to discuss the role in more detail.