Performance Marketing Manager
We are a fast-growing consumer snack brand focused on clean-ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, with a strong focus on disciplined growth, operational efficiency, and profitable customer acquisition.
We've teamed up with Handoff to bring on a Performance Marketing Manager who will own and optimize paid media performance across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart, and other digital channels. This is a highly analytical, execution-focused role centered on profitable growth, contribution margin, marketplace performance, and scalability rather than brand-awareness or vanity metrics.
RESPONSIBILITIES
Paid Media & Marketplace Management:
Manage and optimize campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google Ads, YouTube, Reddit, Instacart, and other retail media channels.
Drive growth across Amazon, Walmart.com, TikTok Shop, Faire, and additional marketplace platforms.
Optimize keywords, bids, audiences, budgets, campaign structures, and targeting strategies across channels.
Performance Optimization:
Improve TACOS, ROAS, contribution margin, CAC, LTV, and overall profitability.
Identify opportunities to scale advertising spend while maintaining efficiency targets.
Continuously test creatives, audiences, landing pages, and promotional strategies.
Monitor inventory levels and align advertising spend with product availability and business priorities.
Analytics & Growth Strategy:
Build and maintain weekly performance dashboards and report on channel trends and growth opportunities.
Analyze campaign performance, customer behavior, competitive activity, and marketplace trends.
Translate data into clear, actionable recommendations and make fast optimization decisions.
Partner with leadership, operations, and creative teams on product launches, promotions, listings, conversion improvements, and marketplace expansion.
ABOUT YOU
3+ years of experience in performance marketing for eCommerce or CPG brands.
Deep hands-on experience managing Amazon PPC, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP.
Experience managing Walmart Connect, Meta Ads, Google Ads, YouTube, and TikTok Ads or TikTok Shop.
Strong understanding of performance metrics including TACOS, ROAS, contribution margin, CAC, and LTV.
Proven ability to manage advertising budgets profitably and identify scalable growth opportunities.
Strong analytical skills with proficiency in Excel or Google Sheets.
Experience with keyword research, bid optimization, audience targeting, campaign restructuring, and creative testing.
Highly analytical, data-driven, and comfortable making fast decisions based on performance data.
Strong ownership mentality with the ability to execute independently in a lean, entrepreneurial environment.
Ability to balance hands-on execution with broader strategic thinking.
NICE TO HAVE
Experience with Reddit Ads, Instacart Ads, or other retail media networks.
Previous experience working with food, beverage, snack, or other consumable CPG brands.
Experience managing performance marketing for Shopify brands.
Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms.
Strong understanding of retail velocity and omnichannel strategy.
Experience with structured creative testing and landing page optimization.
Experience supporting marketplace expansion across multiple eCommerce and retail channels.
WHY YOU’LL LOVE IT
Focus on profitable growth: Success is measured by contribution margin, scalability, and sustainable performance rather than vanity metrics.
Own multiple growth channels: You'll work across major marketplaces, paid media platforms, and retail media networks.
Combine strategy with execution: You'll directly manage campaigns while influencing broader growth decisions.
Work closely with leadership: Your analysis and recommendations will help shape advertising investment and growth priorities.
Operate with autonomy: You'll have meaningful ownership over testing, optimization, budgeting, and scaling decisions.
Help scale a growing consumer brand: Your work will directly influence digital revenue and marketplace expansion.