Director of Aftermarket Sales, Business Aviation

About Heads Up Technologies

At Heads Up Technologies, we’re redefining what’s possible in the air. Since our beginnings in a Dallas hangar in 1985, we’ve grown into a global leader in aviation technology driven by innovation, precision, and a relentless pursuit of better in-flight experiences. From pioneering digital audio and lighting systems to uniting with STG Aerospace and ALTO Aviation under one brand, we continue to lead the way in cabin systems integration for business and commercial aircraft. Join us as we shape the future of aviation where lighting, entertainment, safety, and audio come together to elevate every journey.

Our Company

We are a team of engineers, innovators, creators, and problem solvers who are passionate about building smarter solutions for the aviation industry.

Through the combined strengths of our specialized brands and capabilities, Heads Up Technologies brings together deep technical expertise, modern design thinking, and a collaborative approach to support customers across every stage of the product lifecycle.

Our Culture

At Heads Up Technologies, our culture is grounded in shared values that guide how we work and grow.

Integrity

We act with honesty, accountability, and respect in everything we do.

Teamwork

We collaborate across teams and disciplines to achieve the best outcomes.

Excellence

We are committed to delivering high-quality work and continuously improving.

Expertise

We leverage our knowledge and experience to solve complex challenges

Our Mission

To elevate the aviation experience by delivering intelligent, integrated solutions powered by exceptional people.

Why work with us?

Joining Heads Up Technologies means being part of a team that is shaping the future of aviation.

We offer an environment where employees are empowered to contribute, grow their careers, and make a direct impact on innovative products used across the globe. Whether you are developing technology or supporting business operations, your work here matters.

Benefits and Perks

At Heads Up Technologies, we are committed to supporting the health, well being, and financial security of our employees and their families. Eligible employees have access to a competitive benefits package designed to support life at work and beyond.

Benefits may include:

• Medical plan options through Blue Cross Blue Shield (Company Paid)

• Dental and vision coverage
• Health Savings Account option with company contribution, if eligible
• Company paid Basic Life and AD&D insurance
• Company paid Long Term Disability coverage
• Voluntary Short Term Disability, Accident, and Critical Illness insurance
• Employee Assistance and Wellness Support resources
• Virtual care access
• Benefit Resource Center support
• Paid time off and paid holidays

Benefit eligibility and coverage are based on employment status, plan documents, and company policy. Official plan documents govern all benefits.

About the role

Heads Up Technologies is seeking a strategic and results driven Director of Aftermarket Sales, Business Aviation to lead sales activities for aftermarket products and services. This leader will develop and execute sales strategies, guide the aftermarket sales team, strengthen customer relationships, and drive sustainable revenue growth in partnership with marketing, product management, engineering, and executive leadership.

Key Details

Work Days and Hours:

Full time, with scheduling based on business needs.

Location: Addison, Texas, or remote.

Department: Sales.

Reports To: Group Vice President of Sales.

Position Type: Full time.

Travel: Approximately 50%, including international travel.

What you'll do

What You'll Do

• Sales Strategy and Execution: Develop and implement aviation aftermarket sales plans that support company objectives and revenue growth.
• Sales Strategy and Execution: Identify market opportunities and industry trends to expand sales and strengthen market position.
• Sales Strategy and Execution: Create and manage sales plans, forecasts, and budgets.
• Market Analysis and Business Development: Conduct market research to understand customer needs and the competitive landscape.
• Market Analysis and Business Development: Develop pricing strategies and proposals aligned with market conditions.
• Market Analysis and Business Development: Present business cases for new sales opportunities and product development initiatives.
• Team Leadership and Development: Lead, mentor, train, and evaluate the aftermarket sales team while fostering empowerment, autonomy, and accountability.
• Customer Relationship Management: Build and maintain strong relationships with key clients, including airlines, MRO providers, and business jet operators.
• Customer Relationship Management: Set the standard for exceptional customer service and satisfaction.
• Customer Relationship Management: Manage the sales pipeline in Salesforce to support accurate and reliable reporting.
• Financial Management: Develop and manage the revenue outlook and forecast.
• Financial Management: Oversee the aftermarket sales budget and allocate resources effectively.
• Financial Management: Generate pricing models and business cases.
• Collaboration and Communication: Partner with marketing, product management, and engineering to advance sales initiatives.
• Collaboration and Communication: Monitor sales performance and communicate strategy, progress, and results to executive leadership.
• Product Strategy and Development: Contribute to the product management process and help shape product strategies that address market demand.
• Product Strategy and Development: Communicate market requirements and the voice of the customer to internal stakeholders.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Eight to ten years of experience in market or customer facing roles, including three to five years in a leadership role.
• Experience in the aviation industry, specifically selling to the business aviation market.
• Proven record of achieving sales targets and driving revenue growth.
• Strong leadership and team management abilities.
• Excellent interpersonal and communication skills.
• Strategic and critical thinker with strong execution skills.
• Strong analytical skills and financial acumen.
• Knowledge of the aviation industry and aftermarket products and services.
• Proficiency with CRM software, including Salesforce, and Microsoft Office Suite.
• Ability to travel approximately 50% for client meetings and industry events, including international travel.
• Commitment to the company core values of Teamwork, Integrity, Excellence, and Expertise.

Preferred Qualifications

Master's degree in Business Administration, Marketing, or a related field.

• Business aviation aftermarket sales experience.