Influencer Marketing Manager

Company Description

Hungry Minds is an international publishing house known for creating high-quality, innovative products at the intersection of education, entertainment, and art.

We gained global recognition with our debut project-a hand-drawn encyclopedia on rebuilding civilization-which raised $3.5 million on Kickstarter and sold over 100,000 copies worldwide.

Our team brings together artists, scientists, writers, and product thinkers united by a shared mission: to spark curiosity and reveal the magic of the world.

Guided by our core values-creativity, boldness, responsibility, and a love for beauty -we build products that are not only informative, but deeply engaging and visually distinctive.

If you're excited by meaningful work and ambitious creative projects, we’d love to meet you.

What You’ll Be Doing

• Identify, evaluate, and onboard relevant creators across key platforms (primary focus: English-speaking YouTube; secondary: Instagram)
• Build and scale a high-quality influencer pipeline across formats:

  barter, UGC, paid integrations, and long-term partnerships

• Own the full collaboration lifecycle-from outreach and negotiation to briefing, execution, and publishing
• Develop creative concepts for integrations, including storytelling angles and content formats
• Assess audience quality, engagement, and brand fit to ensure alignment with Hungry Minds’ standards
• Track and optimize performance across campaigns, including:

  engagement rate (ER), CPM, CTR, link clicks, and promo code performance

• Maintain and continuously expand the influencer database

What We’re Looking For

• 1+ year of experience in influencer marketing (ideally within e-commerce or DTC)
• Intermediate+ English proficiency
• Strong working knowledge of Google Workspace and Notion
• Hands-on experience with influencer discovery tools (e.g., Modash or similar)
• Excellent communication and negotiation skills-you can confidently position the brand and close win-win partnerships
• Solid understanding of collaboration models:

  barter, CPA, paid integrations, and ambassadorships

• Ability to write clear, structured, and creative briefs for creators
• Analytical mindset with a strong grasp of key metrics:

  ER, CPM, CPE, ROI, ROAS

• Highly organized, proactive, and detail-oriented, with strong aesthetic judgment and awareness of content trends

Compensation

• $1,100 - $1,500/month (gross base salary)
• KPI-based bonus with total earnings potential up to $2,500/month
• Compensation is performance-driven and scales with results
• Final offer depends on experience and performance