Brand Director, Hypegolf

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.

Hypegolf is a contemporary golf platform at the cutting edge of trends, products, lifestyle and discovery in this new era of golf. Combining style and youth culture, modern-day golfers of all levels of experience and creatives come together to enjoy the sport in their own ways.

Responsibilities:

Golf Vertical Leadership

• Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs.
• Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities.
• Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest

  Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise.

• Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space.
• Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders.

  Partner with R&D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf.

• Manage vertical budget, P&L, and other program-related financial issues.
• Support the execution of all golf sponsorship, partnerships, and licensing agreements.
• Work closely with Sales to capture business opportunities for vertical growth.

Marketing and brand

• Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content).
• Support the development of Hypegolf into a passionate community.
• Communicate insights regarding the industry, competition, and products to align teams.
• Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture.

Requirements:

• Bachelor’s Degree or higher.
• Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more).
• 7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management.
• Experience in community building through editorial, content, and IRL programs.
• Strong knowledge of branding and brand building on various marketing platforms/channels.
• Project management skills with proven ability to manage complex projects and programs.
• Excellent interpersonal and communication skills.
• Ability to work independently in a fast-paced and entrepreneurial environment
• Experience in consumer goods industry marketing.
• Experience working with brand influencers.
• Understanding of creative, retail, distribution, and e-commerce.
• Less experienced candidates will be considered as Brand Manager.