Brand & Communications Lead (EU)

About Us: Inca Digital is a veteran-owned data and intelligence company delivering digital-asset analytics for exchanges, financial institutions, regulators, and blockchain ecosystems. By fusing data across blockchains, exchanges, social networks, and markets, our platform delivers market surveillance, ecosystem monitoring, and counter-illicit finance intelligence to help clients manage risk and make better decisions. We operate as a fast-paced, fully remote, global tech team driven by an asynchronous-first workflow, minimal meetings, and logic over authority. Here, you'll collaborate with top-tier intelligence analysts, defense veterans, data engineers, quant researchers, and linguists to solve complex global challenges.

We are hiring for a dedicated marketing and communications role in support of a new venture we are incubating - a digital asset protection and incident response platform preparing for public launch.

Role Overview: This platform is built for a world where on-chain threats are real, fast, and consequential. We are preparing for launch, and we need a marketing and communications operator who can own the public-facing side of this business from day one.

You will sit within Inca Digital's marketing and communications team, with access to a graphic designer, video editor, and marketing colleagues, while dedicating your focus entirely to this new venture. What we need from you is everything else: the strategy, the voice, the hustle, and the follow-through. You will help shape the brand identity, build the launch playbook, execute it, and iterate fast. You will not be handed a system, you will build one.

The audience is primarily consumer-facing, starting with high-net-worth individuals and influential voices in the crypto space before expanding to the broader public. There is also a meaningful B2B dimension, with platforms as a key target.

Key Responsibilities:

• Own the launch. Develop and execute the go-to-market strategy for the platform's public debut, including timing, channel mix, narrative, and sequencing across the product rollout.
• Define and build the brand voice. The tone is not yet established - that is part of the job. Develop a brand identity and voice that earns trust in a serious, technical space without losing accessibility to a broad consumer audience.
• Run the socials. Manage and grow the platform's presence across relevant channels. Set the tone, maintain consistency, and build an audience from the ground up.
• Activate influencers and partners. Identify, sign, and manage relationships with creators and voices in the crypto and web3 space who can amplify the platform's message authentically.
• Drive content production. Produce and coordinate written, visual, and video content across formats - threads, long-form posts, short-form clips, explainers, and more. Comfortable chopping and repurposing video content for distribution.
• Book and prepare for appearances. Coordinate podcast placements, interviews, and conference appearances. Prepare briefs and talking points; attend events as needed.
• Write for the brand. Draft press releases, announcements, newsletters, and platform copy across consumer and B2B contexts.
• Manage the calendar. Own the content and campaign calendar. Stay ahead of product milestones, industry moments, and distribution windows.
• Track what works. Monitor performance across channels, pull insights, and use them to sharpen what comes next.

Required Qualifications:

• 3-6 years of experience in marketing, communications, or growth - ideally at a startup, crypto-native company, or fast-moving tech environment.
• Demonstrably crypto and/or web3 native. You understand how this industry works, who the players are, and how trust is built (and lost) in these communities.
• Proven ability to operate independently. You have built or executed campaigns without a large team behind you and have the output to show for it.
• Strong writer. You can explain complex technical concepts in plain language without dumbing them down.
• Hands-on content skills. You are comfortable working with video (chopping, captioning, repurposing), designing or briefing simple assets, and producing content at pace.
• Self-directed and aggressive. You set your own priorities, move fast, and push for outcomes. You do not wait to be told what to do next.
• Strong project management. You can hold multiple workstreams simultaneously and hit deadlines without being chased.
• Cultural fit. You thrive in early-stage, high-ambiguity environments and take ownership without ego.

Bonus Points / Preferred Skills:

• Experience in cybersecurity, digital asset recovery, fraud, or financial crime - or a track record of going deep on a technical vertical quickly.
• Experience taking a company or product from pre-launch to market.
• Familiarity with the influencer and creator economy in crypto: who moves audiences and what converts.
• Existing audience or network in crypto/web3.

Why join us?

• We operate in a fully remote, high-trust environment and we prioritize impact and delivered results over hours logged.
• We offer competitive compensation as well as medical, childcare & fitness stipends, mental health support, and fully covered co-working spaces. 
• We invest in our people through childcare and wellness stipends and dedicated employee assistance resources.
• Join a thought leader at the intersection of national security and digital assets, working with cutting-edge tech that defines the field.
• We’re fun as hell (Workation 2026 Recap - Rio de Janeiro) and do cool work.

Connect With Us: To learn more about our company, explore our visual work, and get a feel for our team culture, check out our channels:

• Website:https://inca.digital/
• LinkedIn: https://www.linkedin.com/company/incadigital
• X: https://x.com/inca_digital
• YouTube: https://www.youtube.com/@incadigital

Inclusion & Equal Opportunity: As a veteran-owned company, Inca Digital thrives on diverse perspectives, specifically across race, gender, neurodivergence, and veteran status, to solve complex data challenges. We are an Equal Opportunity Employer; all qualified applicants receive consideration without regard to protected status, including disability or national origin.