Customer Growth & Insights Manager
Infopro Digital, the B2B group specialising in information and technology, is currently looking for a Customer Growth & Intelligence Manager on a permanent basis to strengthen the team within Red-on-line, part of Infopro Digital's Risk & Compliance division.
Red-on-line helps organisations manage operational risk and maintain regulatory compliance across Environment, Health & Safety (EHS) requirements through a market-leading SaaS platform and specialist services. Operating internationally, Red-on-line supports businesses with regulatory intelligence, risk management solutions and action plan management tools that help customers improve compliance, reduce risk and strengthen business performance.
As Red-on-line continues to grow internationally and evolve its product offering, we are strengthening our ability to better understand customer behaviours, optimise customer journeys and unlock growth opportunities through customer intelligence and data-driven decision making.
This is not a traditional marketing role. We are looking for a commercially minded professional who can transform customer insight into measurable business outcomes. You will be able to move from data to action, identifying opportunities within customer information, developing targeted activation programmes, engaging stakeholders and measuring business impact.
THE ROLE
As Customer Growth & Intelligence Manager, you will transform customer insights into growth opportunities.
You will be responsible for identifying opportunities within customer data, building targeted campaigns, engaging internal stakeholders and measuring the commercial impact generated.
Using customer data, product usage analytics, adoption signals and business priorities, you will develop targeted programmes that strengthen customer engagement, accelerate product adoption, generate expansion opportunities and improve customer retention.
Working at the intersection of Customer Success, Marketing, Sales and Product Marketing, you will build high-value customer programmes based on genuine customer needs and business objectives.
KEY RESPONSIBILITIES
Customer Intelligence & Data Consolidation
- Consolidate and analyse customer data from multiple business systems, including CRM platforms, marketing automation tools, product usage analytics, back-office systems and Customer Success data.
- Develop clear and actionable visibility across the customer lifecycle, including onboarding, adoption, expansion opportunities and retention risks.
- Identify customer behaviours, engagement trends, adoption signals and growth opportunities.
- Build reliable analysis and reporting to support strategic marketing and commercial decision-making.
- Provide customer intelligence that helps guide business priorities and activation programmes.
Segmentation & Prioritisation
- Develop actionable customer and prospect segmentation models based on maturity, usage, business value, growth potential and risk indicators.
- Prioritise target audiences, offers and markets based on strategic objectives and commercial impact.
- Support go-to-market and customer marketing decision-making through data-led recommendations.
- Help the business identify where activation efforts should be focused to maximise performance.
Customer Journeys & Marketing Activation
- Define and optimise customer and user journeys across the full customer lifecycle.
- Work closely with Demand Generation teams to activate lifecycle programmes through targeted and automated campaigns.
- Partner with Product Marketing to ensure alignment between messaging, product value propositions and customer journeys.
- Support the creation of customer-focused content, including customer stories, use cases and adoption programmes.
- Deliver customer engagement initiatives that improve adoption and long-term customer value.
Customer Marketing & Expansion Programmes
- Develop Account-Based Marketing (ABM) campaigns focused on strategic accounts and expansion opportunities.
- Create customer marketing programmes that drive adoption, retention and upsell opportunities.
- Identify and develop customer success stories, testimonials, references and case studies.
- Organise webinars, customer roundtables, client events and advocacy programmes.
- Partner with Consulting, Product and Customer Success teams to transform customer achievements into high-value content and business opportunities.
- Develop targeted nurturing campaigns based on usage data, engagement metrics and growth signals.
Requirements
Essential Experience
- Bachelor's degree or equivalent qualification in Business, Marketing, Data Analytics, Strategy or a related discipline.
- 5-8 years of experience in Customer Intelligence, Customer Marketing, Growth Marketing, Lifecycle Marketing or related disciplines.
- Proven experience within a B2B SaaS, software, subscription or complex services environment.
- Strong analytical capability with advanced Excel skills and experience working with large datasets.
- Experience designing and optimising customer journeys across the customer lifecycle.
- Demonstrated success delivering customer marketing, demand generation or Account-Based Marketing programmes.
- Ability to translate customer insights into measurable marketing actions and business outcomes.
- Strong project management skills with experience working across multiple teams and stakeholders.
- Commercial mindset focused on customer growth, retention and revenue generation.
- Ability to work autonomously while influencing and advising cross-functional teams.
Highly Desirable
- Experience with HubSpot, including Marketing Hub, lifecycle management, reporting and workflow automation.
- Knowledge of marketing automation platforms, CRM systems and customer lifecycle technologies.
- Experience with customer analytics, business intelligence or customer data platforms.
- Experience organising webinars, customer events, customer advocacy initiatives or reference programmes.
- Experience operating within multi-market or international organisations.
- French language skills would be advantageous.
Benefits
- Generous Annual Leave - 25 days, rising to 30
- Your birthday off - on us
- Group Personal Pension Plan
- Annual Retirement Planning Advice
- Mortgage Advice
- Life Assurance
- Interest-free Season Ticket Loan
- 24/7/365 Employee Assistance Programme, including counselling
- Employee Recognition Scheme
- Retail and Gym Discounts
- Eyecare Vouchers
- Cycle to Work Scheme
- Holiday Buying Scheme
- Health Cash Plan
- Employee Referral Scheme
- Enhanced Family-Friendly Leave
- Dedicated Menopause Policy with a culture of open, inclusive support
- Wellbeing Tools and Resources
About Infopro Digital
Infopro Digital is a B2B group specialising in information and technology. The group is present in 26 countries and employs over 4,000 people. Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry and Retail.
Thanks to the group's sector expertise, Infopro Digital covers the needs of professionals across these markets. Its solutions enable decision-makers to make informed decisions and support companies in developing sustainable commercial performance.
Our Foundations and Values
At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact and fostering a collaborative culture. By joining us, you become part of a dynamic community that embraces these values every day.
Diversity is one of our core values. We believe our teams, drawn from different backgrounds and experiences, are a key driver of success. The Group is committed to equal opportunities and inclusion throughout recruitment and career development and strives to provide an equitable working environment that promotes wellbeing.
Equal Opportunities
We provide equal opportunities to employees and job applicants and do not discriminate, either directly or indirectly, on the basis of any protected characteristic or any other characteristic protected by law.
To comply fully with equal opportunities legislation, we monitor all job applications. Applicants are therefore asked to complete equal opportunities questions as part of the application process. This information is collected anonymously, stored securely and used solely for monitoring purposes. There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to do so.
Infopro Digital Services Limited collects and processes personal data in accordance with applicable data protection laws. Applicants should refer to the Company's privacy notice for further details.