Brand Communication Lead

About Jeeny

Jeeny is a mobile application that eases daily commuting and transportation. Founded in 2012, Jeeny is one of the region’s leading ride-hailing platforms operating across the Middle East, delivering reliable, affordable, and innovative mobility solutions. At Jeeny, we foster a collaborative and fast-paced environment where employees are empowered to make an impact and grow professionally.

About the Role

The Brand Communications Lead is responsible for shaping and maintaining Jeeny’s brand voice across all customer-facing and internal communications. This role combines strategic content planning, hands-on copywriting, creative development, and quality control to ensure every message is clear, relevant, consistent, and aligned with the brand. The role will lead the content function, guide copywriters, and work closely with design, multimedia, performance marketing, commercial, growth, and other teams to deliver cohesive communication across both Jordan and Saudi Arabia.

Key Responsibilities

• Develop content and communication strategies for campaigns, launches, and ongoing brand initiatives.
• Own and maintain Jeeny’s tone of voice across both Jordan and Saudi Arabia.
• Lead the development of campaign concepts, slogans, storytelling, and key messages.
• Write and review content across social media, digital ads, CRM, app communications, websites, presentations, and internal materials.
• Adapt communication to suit each market while maintaining one consistent brand identity.
• Act as the final quality check for written communication before it goes live.
• Ensure messaging is clear, engaging, culturally relevant, and aligned with the campaign objective.
• Translate business and marketing requirements into clear briefs for content and creative teams.
• Work closely with designers and multimedia team members to ensure copy and visuals communicate one cohesive idea.
• Review communication requests from performance marketing, commercial, growth, product, and other departments to ensure they are audience-friendly and on-brand.
• Lead content planning and manage delivery across multiple projects and deadlines.
• Guide and mentor copywriters through feedback, reviews, and creative direction.
• Take ownership of high-priority, sensitive, and large-scale campaigns.
• Monitor cultural trends, audience language, competitor communication, and creative developments to keep Jeeny’s content relevant.
• Support urgent communication needs when required.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, English, Arabic, or a related field.
• 5+ years of experience in copywriting, brand communications, content strategy, or a similar role.
• Strong professional writing and editing skills in both Arabic and English.
• Experience developing content for Jordan and/or Saudi Arabia is highly preferred.
• Strong understanding of Arabic dialects, cultural nuances, and market-specific communication.
• Experience working across social media, digital advertising, CRM, app, and integrated campaigns.
• Previous experience guiding writers or reviewing the work of other content team members.
• A strong portfolio demonstrating campaign concepts, copywriting, storytelling, and brand-building work.

Benefits

Why Join Jeeny?

• Be part of one of the leading mobility platforms in the region.
• Work in a dynamic and collaborative environment.
• Opportunity to lead impactful finance initiatives and process improvements.
• Career growth and professional development opportunities.