Manager - Digital & Performance Marketing, Digital
Manager, Media Partnerships & Buying
Department: Off-Platform Marketing
Location: Mumbai
Role Overview
The candidate will help build and scale strategic media partnerships, publisher relationships, and platform opportunities across the Off-Platform Marketing function. The incumbent will be responsible for identifying, evaluating, and unlocking innovative media solutions that can drive awareness, consideration, engagement, viewership, subscriptions, and business impact across multiple content and business categories.
The role sits at the intersection of media strategy, partnerships, performance marketing, and business development. The candidate will proactively bring new opportunities to the organization, collaborate closely with category marketing teams to assess applicability, and support execution where required. Success in the role will be measured by the ability to create scalable media advantages and unlock repeatable growth opportunities across the ecosystem.
Responsibilities
Identify, evaluate, and unlock strategic media partnerships, publisher opportunities, audience solutions, platform innovations, and commercial constructs that can drive business impact across multiple categories and marketing objectives.
Build and manage relationships with key external stakeholders including publishers, ad-tech partners, platforms, creators, agencies, OEMs, commerce partners, and emerging media ecosystems.
Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi, English, South, Sports, Brand, and other business priorities.
Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness, consideration, engagement, performance, retention, or viewership goals.
Drive negotiations and commercial evaluations to maximize media value, efficiency, innovation, and incremental business outcomes.
Partner with Google, Meta, DV360, publishers, OEMs, influencer ecosystems, commerce platforms, and other strategic partners to unlock differentiated inventory, targeting capabilities, measurement solutions, and bespoke executions.
Maintain a structured pipeline of partner innovations, seasonal opportunities, market developments, and scalable media solutions that can be leveraged across the organization.
Support digital marketing campaigns across performance and brand platforms where required, contributing to planning, execution, optimization, and measurement initiatives.
When required, work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
When required, plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format
Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a dynamic launch environment
Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation
Experience & Skillset
5-6 years of experience in media planning, digital and performance marketing
Strong understanding of the digital media landscape including publishers, ad-tech platforms, creators, commerce ecosystems, OEMs, influencer networks, and emerging media opportunities.
Strong commercial mindset with the ability to evaluate partnership value, negotiate opportunities, and assess business impact.
Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
Hands-on experience managing large-scale digital marketing budgets
In-depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
Exposure to running campaigns using both first-party and third-party data
Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line
Our Culture & Benefits
Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!