Junior Sales Representative

Key Performance Areas

• Develop and maintain strong relationships with new and existing customers.
• Identify, prospect and secure new business through cold calling, canvassing, referrals and industry networking.
• Achieve assigned sales, growth, market share and profitability targets.
• Analyse customer requirements and recommend appropriate products, services and solutions.
• Prepare and submit quotations, tenders, proposals and sales contracts accurately and timeously.
• Conduct product presentations, demonstrations and provide technical product support.
• Negotiate pricing, terms and service agreements within approved parameters.
• Ensure high levels of customer service, prompt resolution of customer queries and effective follow-through on commitments.
• Identify opportunities to convert competitor accounts and grow market share within the assigned territory.
• Maintain accurate customer records, sales pipelines, call reports and other required documentation.
• Manage sales opportunities from initial contact through to order processing, delivery and after-sales support.
• Monitor market trends, competitor activity and industry developments to identify new opportunities.
• Ensure sound commercial management of sales, including margins, pricing, discounts, invoicing and profitability.
• Conduct site inspections and ensure all relevant administrative and contractual requirements are completed.
• Collaborate with internal teams to support customer requirements and achieve business objectives.
• Prepare and present sales forecasts, activity reports and other reports as required.
• Continuously identify opportunities to improve sales processes, customer solutions and operational efficiency.
• Ensure effective territory coverage and maintain strategic relationships with key customers.

Minimum Requirements

Education and Experience

• Grade 12 / Matric.
• Relevant tertiary qualification advantageous.
• Minimum of 5 years' proven sales experience in the materials handling, industrial equipment or related industry.
• Demonstrated track record of achieving sales and new business development targets.
• Valid Code 8 driver's licence.
• Experience with ERP or business management systems advantageous.

Knowledge

• Sales, marketing and business development principles.
• Customer relationship management and service excellence.
• Product applications, technical specifications and commercial processes.
• Pricing, profitability, budgeting and basic financial principles.
• Market analysis and competitor intelligence.
• Contract, tender and quotation processes.
• Sound administrative and computer literacy skills.

Required Skills and Competencies

• Strong sales, negotiation and persuasion skills.
• Excellent verbal and written communication skills.
• Customer-focused with strong relationship-building ability.
• Proven new business development and account management capability.
• Strong commercial and financial acumen.
• Effective planning, organisation and time-management skills.
• Analytical thinking and problem-solving ability.
• Sound judgement and decision-making skills.
• Ability to manage multiple priorities and work effectively under pressure.
• Strong presentation and product demonstration skills.
• Proactive, self-motivated and results-driven.
• Ability to work independently while contributing effectively to a team.
• Adaptable and open to change and continuous improvement.
• High level of integrity, professionalism and accountability.
• Proficient in Microsoft Outlook, Word, Excel and PowerPoint.

Physical and Operational Requirements

• Ability to travel extensively within the assigned territory.
• Ability to conduct customer site visits and inspections.
• Ability to safely participate in product or equipment demonstrations where required.
• Physically and mentally capable of performing duties effectively in a demanding sales environment.

Accountability and Impact

• Achieving new business, sales growth and profitability targets.
• Increasing market share and securing new customer accounts.
• Maintaining strong customer satisfaction and long-term client relationships.
• Managing profitable sales opportunities and ensuring sound commercial decisions.
• Upholding high standards of customer service, administration and professional conduct.
• Contributing to sustainable business growth and continuous operational improvement.