Marketing Assistant & Graphic Designer

Key Responsibilities

1. Marketing Planning, Campaigns & Reporting

• Assist with the planning, coordination, execution, and monitoring of monthly marketing activities and campaigns.
• Compile and maintain weekly and monthly marketing performance reports, including campaign results, insights, feedback, and recommendations.
• Evaluate campaign performance across relevant marketing channels and assist with the development of corrective actions and contingency plans.
• Assist with the interpretation, organisation, and presentation of market research and marketing insights.
• Assist with the conceptualisation and development of campaign ideas and creative concepts based on briefs received from internal and external stakeholders.
• Coordinate monthly and ad-hoc lead-generation campaigns, ensuring timelines and deliverables are met.
• Provide administrative and operational support to the Sales and Marketing departments.

2. Brand Management & Marketing Communications

• Develop, coordinate, and manage brand collateral for Head Office, branches, dealers, and the wider network.
• Develop and coordinate marketing communication materials, including creative concepts, mock-ups, amendments, and approval processes prior to launch.
• Ensure all marketing materials and communications consistently adhere to Corporate Identity (CI) and brand guidelines.
• Review dealer and branch marketing materials to ensure brand compliance and consistency, supported by weekly and monthly compliance reporting.
• Manage the development and adaptation of artwork according to third-party supplier specifications across various online and offline platforms.
• Assist with the development of dealer network and branch-specific marketing material requirements.
• Manage amendments and updates to dealer portal content and marketing material.
• Assist with monthly copywriting and content development requirements.
• Provide in-house design and editing support to other departments, including full and partial artwork amendments.

3. Digital Marketing, Social Media & Lead Generation

• Oversee and coordinate the day-to-day management of social media platforms, including content, scheduling, budgets, campaigns, and performance monitoring.
• Monitor online brand and product platforms to identify relevant activity, opportunities, issues, and customer engagement.
• Coordinate with external agencies on social media management, digital campaigns, and lead-generation initiatives.
• Manage the distribution and administration of leads across the dealer network.
• Operate and maintain the Lead Management System (LMS), including filtering and preparing month-end lead reports for performance measurement.
• Monitor and maintain Zapier integrations and automated lead flows between the LMS and the central lead-management system.
• Ensure accurate and timely lead distribution to the relevant dealer network.
• Track and report on lead-generation performance and campaign outcomes.

4. Marketing Stock, POS & Inventory Management

• Manage and maintain marketing stock, POS materials, and inventory.
• Ensure effective organisation and maintenance of the marketing storeroom.
• Coordinate the distribution of marketing stock and POS materials to Head Office, branches, dealers, and internal teams.
• Manage dealer POS requests, allocations, and distribution.
• Maintain accurate stock records and inventory controls.
• Assist with the packing, preparation, and dispatch of marketing materials and POS items.

5. Events & Activation

• Assist with the planning, preparation, coordination, and execution of marketing events, including Head Office, branch, dealer, and external events.
• Coordinate event requirements, marketing materials, branding, logistics, and content requirements.
• Provide on-site event support, including event coverage, photography, videography, and content capture.
• Travel as required for events, activations, shoots, and other marketing activities.
• Assist with the coordination and execution of ATL, BTL, and TTL marketing activities across the brand and dealer network.

6. Photography, Videography & Content Production

• Plan and execute photography and videography for internal and external marketing requirements.
• Capture and edit photographic and video content for brand, product, dealer, event, and campaign purposes.
• Manage photography and videography equipment and ensure it is maintained and available when required.
• Travel to on-site locations to conduct content shoots and coordinate production activities.
• Manage the capture, editing, approval, and distribution of marketing content.
• Provide coverage for brand, dealer, network, event, ATL, BTL, and TTL requirements.

7. Dealer & Network Marketing Support

• Provide ongoing marketing support to the dealer and branch network.
• Manage network marketing requests, POS requirements, campaign material, and communication distribution.
• Conduct regular reviews of dealer marketing material to ensure brand and CI compliance.
• Compile weekly and monthly network compliance and activity reports.
• Maintain accurate dealer marketing databases, contact lists, and distribution lists.
• Ensure marketing communication and approved collateral are distributed to the relevant network stakeholders in a timely manner.

8. Systems, Software & Administration

• Maintain and manage all required marketing and creative software programmes.
• Ensure all marketing databases, distribution lists, systems, and records are accurate and up to date.
• Support the effective administration of marketing systems, including LMS, lead-generation platforms, dealer portals, and automated integrations.
• Maintain appropriate documentation, reporting, approvals, and campaign records.
• Assist with general marketing administration and coordination as required.

Minimum Requirements

Qualifications & Experience

• Matric / Grade 12 or equivalent
• Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field
• Minimum 5 years’ experience in a similar marketing, brand, digital, or creative role
• Advanced Microsoft Office proficiency
• Experience with marketing reporting, campaign coordination, digital marketing, social media, lead generation, and brand management
• Experience working with creative/design software and digital marketing platforms
• Valid Code 8 driver’s licence
• Willingness and ability to travel for events, content shoots, dealer visits, and marketing activities

Key Competencies & Personal Attributes

• Excellent written and verbal communication skills
• Strong ability to communicate and explain technical or complex concepts to non-technical stakeholders
• Strong organisational and project-management skills
• Exceptional attention to detail and accuracy
• Ability to prioritise and manage multiple projects and deadlines simultaneously
• Strong creative thinking and concept development ability
• Ability to work independently and as part of a high-performing team
• Comfortable working in a fast-paced, deadline-driven environment
• Strong problem-solving and decision-making skills
• Proactive, adaptable, and solutions-oriented approach
• Strong stakeholder-management and interpersonal skills
• Ability to maintain brand consistency and quality across multiple platforms and channels
• Strong understanding of marketing, digital media, social media, content creation, and lead-generation processes
• Fluent in English, with strong reading and writing proficiency