Associate Director, Digital Experience & AI Production

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Digital Experience & AI Production based in the United States.

This role offers the opportunity to lead the production, optimization, and governance of a sophisticated digital ecosystem within a highly regulated environment. You will sit at the intersection of technology, design, content, AI, and business, owning how digital experiences are produced, published, discovered, and maintained. The position is highly hands-on, combining strategic ownership with direct execution across websites, visual assets, search, analytics, and digital infrastructure. You will use AI-assisted tools to accelerate production while serving as the critical human quality gate for everything that reaches the public. A major part of the role is building scalable in-house capabilities, reducing agency dependency, and improving the speed, quality, and cost efficiency of digital delivery. This is an ideal opportunity for an experienced digital leader who is comfortable with ambiguity, enjoys building systems from the ground up, and can balance innovation with regulatory, accessibility, privacy, and security requirements.

Accountabilities:

• Own the production and ongoing operation of corporate, branded, unbranded, clinical trial, and future international digital properties, ensuring they remain accurate, accessible, secure, and aligned with brand standards.
• Review, edit, test, and approve AI-generated content and digital assets before publication on regulated public-facing platforms.
• Use AI-assisted production tools and modern content management workflows to build and update pages, migrate content, configure forms, and publish digital experiences efficiently.
• Develop a reusable multi-site “site factory” that enables new digital properties to be launched rapidly while maintaining consistent architecture, components, permissions, and publishing standards.
• Manage headless CMS content models, publishing workflows, and governance structures that enable appropriate business self-service while maintaining quality and control.
• Accelerate publishing workflows by managing development, staging, preview, and production environments and enabling same-day publication once content completes required review.
• Provide realistic staging and preview environments that allow cross-functional and regulatory stakeholders to evaluate the complete digital experience before launch.
• Implement and monitor GA4, Search Console, uptime, performance, and other analytics tools to measure site health, publishing efficiency, freshness, and service-level performance.
• Own technical SEO across digital properties, including crawlability, indexing, Core Web Vitals, structured data, and search visibility.
• Monitor and improve the accuracy of information presented through search engines, AI assistants, knowledge panels, Wikidata, and relevant financial-data platforms.
• Build AI-enabled design and production workflows using tools such as Figma and AI-powered image-generation platforms to create consistent, professional digital assets at scale.
• Maintain digital brand asset libraries and progressively bring routine creative production, asset variations, reference materials, and display content in-house.
• Partner with Regulatory, Legal, IT, Communications, and Commercial teams to support review processes and ensure digital experiences meet applicable requirements.
• Maintain compliance with accessibility, privacy, consent, security, and data protection standards, including WCAG 2.1 AA, CCPA, GDPR, WAF controls, security headers, and dependency scanning.
• Lead the structured transition of external digital properties from agency dependency to internal ownership, including content migration, rebuilds, review, launch, DNS transitions, and vendor offboarding.
• Identify situations where specialist external partners remain valuable while maintaining clear ownership and accountability for internal digital production.
• Continuously identify opportunities to improve production speed, reduce costs, increase quality, and strengthen the overall digital experience.

Requirements:

• 10+ years of professional experience in web production, digital operations, digital experience, or a closely related discipline, including direct responsibility for websites deployed to production.
• Bachelor’s degree in a relevant field or equivalent professional experience.
• Demonstrated hands-on experience using AI-assisted production tools such as Claude, with examples of digital work or systems actually built and shipped using AI-enabled workflows.
• Strong design judgment and the ability to create polished, brand-consistent pages and visual assets using tools such as Figma and AI-enabled image-generation platforms without relying exclusively on dedicated designers.
• Working knowledge of technical SEO, structured data, Google Search Console, Core Web Vitals, and digital discoverability.
• Strong understanding of modern web production, CMS platforms, digital publishing workflows, analytics, staging environments, and production operations.
• Excellent stakeholder management skills, with the ability to work effectively across Communications, Commercial, Regulatory, Legal, IT, and other cross-functional teams.
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly and keep stakeholders aligned without unnecessary process.
• Demonstrated bias toward action and ownership, with the ability to take a problem from initial intake through production, launch, and optimization.
• Strong analytical, troubleshooting, conceptual thinking, and problem-solving skills, combined with sound judgment and discretion.
• Ability to manage multiple priorities simultaneously, work with urgency, meet deadlines, and remain effective in a dynamic environment.
• Comfortable working independently and operating in an environment where priorities, technologies, and requirements may evolve quickly.
• Experience in pharmaceutical, biotechnology, healthcare, or another highly regulated industry is preferred.
• Familiarity with MLR or promotional review processes, including fair balance and ISI/PI requirements, is advantageous.
• Experience with AWS Amplify, WCAG accessibility standards, CCPA, GDPR, Wikidata, Google Knowledge Panels, or financial-data governance is a plus.
• Familiarity with Figma Weave and Adobe Firefly or comparable AI-enabled creative production tools is desirable.

Benefits:

• Annual base salary range of $190,000-$205,000 USD, with individual compensation determined by factors including location, experience, education, responsibilities, and relevant skills.
• Private medical benefits, including dental and vision coverage.
• 15 days of paid time off plus public holidays.
• Additional Christmas shutdown days.
• Hybrid working environment with flexibility for remote work.
• Biannual salary reviews.
• Summer and Christmas staff events.
• Employee referral programme.
• Opportunity to work at the forefront of AI-enabled digital production within a highly regulated industry.
• Opportunity to build scalable digital capabilities, reduce external agency dependency, and directly influence digital transformation.
• Meaningful opportunity to improve how patients, healthcare professionals, partners, and other audiences discover and interact with digital information.