Director – Growth Marketing (Demand Growth)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director - Growth Marketing (Demand Growth) based in India.

This is a strategic, results-oriented leadership role focused on building and scaling a modern demand generation engine that drives qualified pipeline and revenue growth. You will translate solution marketing strategies into high-impact, multi-channel campaigns that engage enterprise buyers throughout the customer journey. The role combines strategic ownership with hands-on optimization across ABM, marketing automation, campaign performance, and funnel conversion. You will work closely with Sales, Marketing, and Revenue Operations to create a predictable and measurable pipeline generation function. Strong emphasis is placed on data-driven decision-making, experimentation, attribution, and connecting marketing performance directly to revenue outcomes. You will also lead and mentor a high-performing team while shaping scalable processes in a fast-paced, growth-oriented environment.

Accountabilities:

• Develop and execute a comprehensive demand generation strategy aligned with business growth, pipeline, and revenue objectives.
• Build and manage integrated multi-channel campaigns across email, paid media, social, webinars, events, ABM, content syndication, partner marketing, and outbound initiatives.
• Transform solution marketing content and messaging into engaging campaigns that increase buyer engagement and generate qualified pipeline.
• Design and optimize buyer journey programs that educate prospects, nurture demand, and accelerate movement through the sales funnel.
• Partner closely with Sales and Revenue teams to improve lead quality, inquiry-to-opportunity conversion, pipeline velocity, and overall GTM alignment.
• Develop and optimize Account-Based Marketing programs using 6sense, intent data, and account-level insights to drive engagement and conversion across target accounts.
• Manage and improve lead scoring, routing, nurturing, and campaign automation through Salesforce and Pardot (Marketing Cloud Account Engagement).
• Monitor campaign performance, attribution, funnel metrics, and marketing ROI through executive dashboards and actionable reporting.
• Drive continuous optimization through A/B testing, experimentation, personalization, and data-driven decision-making.
• Build, mentor, and lead a high-performing demand generation team while establishing a culture of accountability, innovation, experimentation, and execution.
• Establish scalable and measurable demand generation processes that improve campaign production speed, effectiveness, and predictability.

Requirements:

• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is preferred.
• Bring 12-15+ years of experience leading B2B Demand Generation or Growth Marketing functions, ideally within enterprise technology organizations.
• Demonstrate a proven track record of building and scaling demand generation programs that generate qualified pipeline and contribute directly to revenue growth.
• Have experience marketing AI, Data, Cloud, Engineering Services, Digital Transformation, SaaS, Consulting, or other complex technology solutions.
• Possess a strong understanding of enterprise B2B buying committees, long sales cycles, complex customer journeys, and revenue-focused marketing.
• Demonstrate expert-level experience with Salesforce CRM, Pardot (Marketing Cloud Account Engagement), 6sense, and Amplemarket.
• Have strong expertise in multi-channel demand generation, Account-Based Marketing, marketing automation, campaign attribution, intent data, lead scoring, lead nurturing, and performance analytics.
• Bring strong analytical and problem-solving skills, with the ability to connect marketing activity and performance to pipeline, conversion, and revenue outcomes.
• Demonstrate excellent leadership, stakeholder management, communication, and cross-functional collaboration skills.
• Experience with advanced marketing analytics, AI-driven campaign optimization, personalization, partner marketing, content syndication, webinar platforms, or digital advertising is a plus.
• Familiarity with Revenue Operations processes, GTM alignment, and marketing automation or Salesforce ecosystem certifications is desirable.
• Be a strategic, growth-oriented, customer-focused leader who thrives in fast-paced environments and brings a strong bias toward experimentation, innovation, and execution.

Benefits:

• Annual compensation of INR 3,500,000-4,000,000.
• Fully remote work arrangement from India.
• Full-time employment with significant ownership over demand generation strategy and revenue growth.
• Opportunity to build and scale a modern, data-driven demand generation function within an enterprise technology environment.
• Leadership opportunity to build, mentor, and develop a high-performing growth marketing team.
• Exposure to advanced marketing technologies and platforms including Salesforce, Pardot, 6sense, Amplemarket, intent data, and AI-driven optimization.
• Opportunity to collaborate closely with Sales, Marketing, and Revenue teams and directly influence pipeline, conversion, and business outcomes.
• Interview process consisting of two rounds of discussion.