Email Marketing Lead - E-Commerce

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Email Marketing Lead - E-Commerce based in Mexico.

The Email Marketing Lead will own the strategy, execution, and growth of email and retention marketing across an e-commerce-focused client portfolio. This is a hands-on leadership role for an experienced marketer who can build scalable processes while remaining deeply involved in campaign strategy and execution. You will shape departmental standards, oversee audits, guide lifecycle marketing strategies, and represent email expertise directly with clients. The role spans email, SMS, automation, segmentation, experimentation, deliverability, analytics, and emerging AI-powered workflows. You will work closely with broader marketing teams to connect retention initiatives with cross-channel growth strategies. The ideal candidate is comfortable making data-driven decisions, diagnosing performance issues, and turning insights into practical improvements. This is an opportunity to build and lead a high-performing email marketing function while delivering measurable results for e-commerce and D2C brands.

Accountabilities

• Lead the email marketing department by establishing strategy, standards, processes, playbooks, quality assurance practices, and operating priorities.
• Represent email marketing strategy and performance during client calls, building trusted relationships and potentially taking direct ownership of selected accounts over time.
• Partner with leadership on department tooling, workflows, infrastructure, and long-term roadmap decisions.
• Monitor and report on departmental performance, account health, results, and operational effectiveness.
• Conduct and oversee email marketing audits across platforms such as Klaviyo, HubSpot, and Mailchimp, translating findings into prioritized improvement roadmaps.
• Develop lifecycle marketing strategies covering automation, segmentation, A/B testing, campaign execution, and retention.
• Use AI tools to improve the speed, quality, and scalability of copywriting, campaign development, segmentation, optimization, reporting, and workflow automation.
• Oversee monthly reporting and performance reflection, ensuring insights and recommendations are clearly documented and actionable.
• Maintain high standards for list hygiene, segmentation, integrations, and email deliverability across client accounts.
• Manage and monitor technical deliverability requirements, including DKIM, DMARC, SPF, and related authentication and infrastructure considerations.
• Identify, test, and implement new approaches to email and retention marketing, including practical applications of emerging AI capabilities.
• Support analytics tracking and measurement strategies for current and future campaigns.
• Collaborate with broader marketing functions to coordinate email and retention strategies with paid media, creative, analytics, and other growth initiatives.
• Mentor and support email marketers while helping build the capabilities, infrastructure, and processes needed for a high-performing department.

Requirements:

• 5+ years of experience in email marketing, including experience leading, mentoring, or managing other marketers.
• Strong working knowledge of email and SMS marketing, including lifecycle strategy, automation, segmentation, testing, integrations, and campaign implementation.
• Experience managing both small and large email volumes and contact databases.
• Proven track record managing client accounts, leading teams, or owning email marketing performance across multiple businesses.
• Experience with e-commerce or direct-to-consumer brands, whether in an agency or in-house environment.
• Comfortable incorporating AI tools into day-to-day email marketing workflows to improve efficiency, quality, campaign development, reporting, or automation.
• Hands-on experience with platforms such as Klaviyo, HubSpot, Mailchimp, or comparable email marketing technologies.
• Strong analytical and performance-oriented mindset, with the ability to diagnose underperforming accounts and develop effective corrective strategies.
• Expert-level understanding of email deliverability, including DKIM, DMARC, SPF, list hygiene, authentication, and related technical requirements.
• Experience with email account setup, platform migrations, technical integrations, and email infrastructure is a strong advantage.
• Experience working with established processes, playbooks, QA frameworks, or departmental infrastructure is preferred.
• Previous agency experience and experience building or scaling an email marketing function are strong differentiators.
• Excellent communication and stakeholder management skills, with confidence presenting strategy and results directly to clients.
• Strong organizational skills and the ability to manage multiple accounts, priorities, and deadlines simultaneously.
• Email copywriting experience is a plus.

Benefits:

• Fully remote position.
• Unlimited paid time off.
• Internet reimbursement after 90 days.
• Mobile phone reimbursement after 90 days.
• Gym reimbursement after 90 days.
• Full-time schedule: 40 hours per week.
• Availability required between 9:00 a.m. and 6:00 p.m. EST.
• Monthly salary of $3,500-$4,000 USD.
• Opportunity to build and lead an email marketing function within an e-commerce-focused environment.
• Direct exposure to client strategy, retention marketing, and measurable growth initiatives.
• Opportunity to incorporate AI into modern email marketing processes and workflows.