Paid Media Manager, International

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Manager, International based in Italy.

This is a high-impact international growth role focused on building and scaling paid media across multiple global markets.

You will own the paid acquisition engine across the UK, EU, Canada, and Australia/New Zealand, with a particular focus on launching and expanding Meta and Google campaigns.

Rather than simply setting strategy, you will be deeply hands-on, building campaigns, measurement systems, testing frameworks, and market-specific playbooks yourself.

You will manage significant media investment while balancing customer acquisition costs, lifetime value, and contribution margin.

The role offers the opportunity to shape international growth from the ground up and determine which markets and channels should scale next.

You will work closely with creative, product, and lifecycle teams across countries and time zones in a high-trust, remote environment.

As proven performance creates scale, you will also help build the specialist team, workflows, and operating model needed for long-term international growth.

Accountabilities:

• Launch, manage, and scale Meta and Google paid media campaigns across priority international markets, including the UK, Canada, Australia/New Zealand, and key European markets such as Germany.
• Own paid media measurement end to end, including Conversion API (CAPI), GA4, GDPR-compliant tracking, incrementality testing, and lift testing.
• Manage substantial annual advertising investment, scaling spend into the millions while protecting CAC, LTV/CAC, and contribution margin.
• Build a repeatable testing engine covering creative concepts, audiences, offers, campaign structures, and localized landing pages.
• Adapt campaigns and acquisition strategies to the specific dynamics, customer behaviors, and competitive environments of individual international markets.
• Partner closely with creative, product, and lifecycle teams to ensure fast, effective execution across markets.
• Develop repeatable campaign frameworks, operating processes, and playbooks that can be scaled across countries.
• Own the quarterly international growth roadmap, including recommendations for entering new markets and testing additional acquisition channels.
• Establish the foundation for a future paid media specialist team, including hiring plans, workflows, and potential vendor models once performance is established.
• Make data-informed decisions in situations where historical performance data may be limited, refining strategies as additional insights become available.
• Collaborate effectively with a distributed team across multiple countries and time zones, maintaining appropriate overlap for real-time communication.
• Participate in occasional international team meetings and offsites.

Requirements:

• 5+ years of professional experience in performance marketing, growth marketing, or a closely related field, with significant hands-on ownership of paid media.
• Proven experience personally launching and scaling Meta and Google campaigns across at least two international markets.
• Experience working in markets such as Canada, Australia, the UK, or non-English-speaking European markets including Germany, the Netherlands, or France.
• Demonstrated ability to scale paid media investment into the millions annually while maintaining disciplined control of CAC and contribution margin.
• Strong technical understanding of paid media measurement and GDPR-compliant tracking, including CAPI, GA4, and incrementality testing.
• Background in a high-growth DTC, subscription, or eCommerce business where paid acquisition is a critical growth driver.
• Experience building and managing campaigns in-house rather than working exclusively in an agency environment.
• Strong understanding of international market differences and the ability to adapt acquisition strategies without unnecessarily reinventing proven approaches.
• A highly entrepreneurial, ownership-oriented mindset, with the ability to take responsibility for outcomes rather than waiting for direction.
• Strong analytical and decision-making skills, including the ability to make effective calls with imperfect or incomplete data.
• Ability to build scalable systems, processes, and testing frameworks rather than relying on isolated campaign wins.
• Strong cross-functional communication and collaboration skills.
• Comfortable working autonomously in a fully remote, high-trust environment.
• Ability to collaborate across multiple time zones with some required overlap in working hours.
• Willingness and ability to travel internationally occasionally for team meetings or offsites.
• Professional English communication skills.

Benefits:

• Competitive total compensation benchmarked against the local market, with compensation varying based on experience and country of hire.
• Comprehensive benefits package designed to support health, well-being, career development, and work-life balance.
• Strong healthcare and benefits coverage for employees and their families.
• Generous paid time off (PTO).
• Fully remote work environment.
• High-trust, asynchronous-first culture with teammates distributed across multiple countries and time zones.
• Significant autonomy and ownership over international growth initiatives.
• Opportunity to build and scale paid acquisition across multiple major international markets.
• Direct impact on international expansion, growth strategy, and future channel development.
• Opportunities for career growth and increased responsibility as the international function scales.
• Twice-yearly in-person team offsites to connect, align, and build relationships.
• Wellness-focused perks, including access to company products and additional health and well-being benefits.