Paid Search Strategist, DTC eCommerce

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Search Strategist, DTC eCommerce based in Canada.

This is a high-ownership paid media role focused on driving measurable, incremental growth for direct-to-consumer and eCommerce brands.

You’ll own a portfolio of accounts end to end, combining strategy, media buying, client management, analytics, and funnel optimization.

Rather than simply managing campaigns, you’ll be expected to understand what is truly driving business growth and challenge misleading performance signals.

You’ll work across Google Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, landing pages, and conversion tracking.

The environment is highly autonomous, data-driven, and built around experimentation, accountability, and continuous improvement.

You’ll work directly with clients, explain your decisions, defend your recommendations, and take ownership when performance needs to improve.

This remote opportunity is ideal for an experienced marketer who wants significant responsibility, real budgets, and a path toward senior strategic leadership.

Accountabilities:

• Own a portfolio of DTC and eCommerce accounts as strategist, media buyer, and primary client contact, managing monthly budgets ranging from approximately $5K to well into six figures.
• Manage the complete client relationship, including performance updates, calls, strategic recommendations, results presentations, and proactive communication when issues arise.
• Conduct comprehensive account audits before making changes, reviewing campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking.
• Develop and communicate clear audit findings and recommendations to clients, including recorded walkthroughs where appropriate.
• Manage brand and non-brand activity as distinct areas of the business and report their performance separately to provide a clearer view of incremental growth.
• Strategize and optimize Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns based on business objectives and incremental performance.
• Monitor Performance Max activity closely, identifying the contribution of branded versus non-branded demand and ensuring targets reflect genuine acquisition economics.
• Review and control Google automation, including auto-applied recommendations, assets, and sitelinks, to prevent inefficient spending.
• Own Merchant Center and product-feed performance, including product titles, disapprovals, promotions, feed hygiene, and factors affecting Shopping and Performance Max delivery.
• Own conversion tracking and measurement across GA4, Google Tag Manager, Shopify integrations, enhanced conversions, Google Ads tags, and offline conversion imports where applicable.
• Investigate discrepancies between reporting systems and identify the underlying causes of tracking or attribution issues.
• Diagnose performance bottlenecks across creative, offers, average order value, landing pages, checkout, and measurement, taking ownership of resolving the constraint rather than passing it to another team.
• Build supporting assets and tools such as landing pages, scripts, reporting solutions, and other resources that improve account performance or remove operational constraints.
• Use AI-enabled development tools as part of day-to-day execution, including building and deploying practical solutions rather than relying solely on prompting.
• Apply rigorous attribution thinking, using approaches such as holdouts and other measurement techniques to distinguish incremental demand from demand that would have occurred anyway.

Requirements

• Demonstrated hands-on experience managing Google Ads with meaningful budgets for DTC and eCommerce businesses, with measurable results you can clearly explain in terms of CPA, ROAS, revenue, and business impact.
• Strong practical expertise across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and Google Tag Manager.
• Deep understanding of eCommerce acquisition and the ability to distinguish branded demand from genuine incremental growth.
• Experience managing campaign structures, bidding strategies, search terms, negative keywords, feeds, landing pages, audiences, conversion tracking, and performance measurement.
• Strong analytical mindset and healthy skepticism toward reported performance metrics, with the ability to investigate whether results genuinely represent incremental business growth.
• Experience diagnosing and resolving issues across the broader acquisition funnel, including landing pages, offers, AOV, checkout, tracking, and product feeds.
• Strong AI-native mindset and practical experience using tools such as Claude or equivalent AI development platforms as part of your workflow.
• Ability to build and ship practical digital assets, such as landing pages, using AI-assisted development tools.
• Native or near-native English communication skills, with the confidence to present strategy directly to clients, explain complex ideas, defend recommendations, and push back constructively when necessary.
• Excellent client relationship and presentation skills, with the ability to take full ownership of outcomes without relying on an intermediary account manager.
• Ability to work autonomously, prioritize effectively, and identify what matters without depending on a ticketing system or highly prescriptive task list.
• Availability to participate in client calls during U.S. Eastern business hours.
• Experience operating a Shopify store or managing Meta advertising at meaningful spend is a plus.
• Bing Ads experience is considered an advantage.

Benefits

• Remote-first work: Work from anywhere in Canada, with location flexibility outside required client-call hours.
• High autonomy: Take ownership from day one and manage your work based on outcomes rather than time spent online.
• Meaningful responsibility: Own real accounts, substantial advertising budgets, client relationships, and strategic decisions end to end.
• Growth opportunity: Develop toward senior-level strategy and take on increasing responsibility based on performance.
• Hands-on learning: Work with real DTC and eCommerce brands while testing new approaches and building scalable growth frameworks.
• AI-enabled environment: Use modern AI tools as a core part of the workflow and build practical solutions that improve performance and efficiency.
• Direct client exposure: Present results and recommendations directly to clients, gaining valuable experience in strategic communication and business leadership.
• Performance-driven culture: Receive fast, direct feedback and work in an environment that values measurable impact, ownership, and continuous improvement.
• Long-term opportunity: Strong team retention and the potential to build a lasting career for high performers.