Senior Paid Media Manager (Enterprise B2B)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Media Manager (Enterprise B2B) based in United States.

This is a hands-on growth marketing role owning paid acquisition across three distinct B2B technology products and buyer segments.

You’ll take full responsibility for paid media strategy, execution, experimentation, measurement, and pipeline performance.

The role combines account-based marketing with high-velocity and enterprise sales motions, requiring a strong understanding of complex B2B funnels.

You’ll work directly in advertising platforms while also building landing pages, improving conversion paths, and strengthening tracking infrastructure.

Your decisions will be grounded in data, from CTR and lead quality through MQLs, sales opportunities, and revenue pipeline.

You’ll manage significant budgets, forecast performance, and communicate recommendations and risks directly to leadership.

This is an ideal opportunity for an analytically rigorous, self-sufficient marketer who wants direct ownership rather than agency management.

Accountabilities

• Paid Media Strategy & Execution: Build, launch, manage, and continuously optimize paid acquisition programs across Google Ads, LinkedIn Campaign Manager, and relevant account-based channels.
• Account-Based Marketing: Develop target-account audiences, matched audiences, and intent-driven paid programs using signals and data from Salesforce, Clay, Apollo, Qualified, and other platforms.
• Multi-Segment Growth: Manage acquisition across materially different buyer segments, balancing high-velocity campaigns with longer enterprise sales cycles and distinct product objectives.
• Landing Pages & Conversion: Write ad copy, headlines, offers, and on-page content while building and launching landing pages and forms through HubSpot and Base44.
• Experimentation: Run a continuous A/B testing program across landing-page layouts, messaging, offers, calls to action, and forms, with a focus on improving both conversion volume and lead quality.
• Measurement & Attribution: Own end-to-end conversion tracking, including Google Tag Manager, GCLID capture, offline conversion imports, UTM governance, and CRM-integrated lead-source accuracy.
• Funnel Performance: Monitor performance across the entire funnel, from impressions and CTR through MQLs, SQOs, and pipeline, identifying precisely where performance is weakening and determining corrective actions.
• Budget & Forecasting: Own budget pacing, forecasting, and allocation across products and segments, holding performance against projected outcomes and reallocating spend based on results.
• Reporting & Leadership: Produce weekly performance reporting and executive-ready pipeline reviews, presenting clear insights, reallocation recommendations, opportunities, and risks.

Requirements

• B2B SaaS Experience: 5-7 years of performance marketing experience in B2B SaaS or a comparable technology environment.
• Paid Media Ownership: Demonstrated experience personally managing at least $500K in annual paid media spend, with a record of outperforming relevant category benchmarks.
• Platform Expertise: Deep hands-on expertise independently building, auditing, optimizing, and scaling campaigns in Google Ads and LinkedIn Campaign Manager.
• Account-Based Marketing: Proven experience creating target-account audiences and executing paid programs against sales-aligned named-account lists.
• Complex Buyer Journeys: Experience managing paid acquisition across significantly different buyer segments, ideally combining high-volume motions with longer enterprise sales cycles.
• Landing Page Skills: Strong hands-on ability to create landing pages and forms in HubSpot, including experience with native A/B testing capabilities.
• Analytics & Tracking: Strong command of GTM, GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead-source reporting.
• Salesforce Expertise: Comfortable using Salesforce to analyze pipeline, sales opportunities, and closed-won performance.
• Copywriting: Excellent writing skills for advertisements, landing pages, offers, headlines, and calls to action.
• Analytical Rigor: Strong quantitative and problem-solving abilities, with the ability to size opportunities, formulate meaningful experiments, interpret results, and make data-backed investment decisions.
• Ownership Mindset: Highly self-sufficient, commercially minded, detail-oriented, and comfortable taking direct accountability for performance and communicating results to senior leadership.
• Work Authorization: Must currently be authorized to work full-time in the United States; visa sponsorship is not available for this position.

Benefits

• Competitive Salary: Base compensation of $120,000-$140,000 USD per year, depending on location, role scope, complexity, experience, and expertise.
• Equity: Competitive equity package providing the opportunity to become a shareholder.
• Flexible Time Off: Unlimited PTO and sick leave through a flexible time-off policy.
• Healthcare: Comprehensive medical, dental, and vision insurance plans.
• Retirement: 401(k) matching program.
• Remote Work: Fully remote position within the United States, with a distributed team environment.
• Growth Environment: Opportunity to directly influence paid acquisition, pipeline growth, and marketing performance within a technology-driven organization.
• Inclusive Culture: Equal-opportunity workplace committed to respecting and supporting people from diverse backgrounds and experiences.